Easy Modal
by Daniel Iser · Uncategorized
Also makes 8 other plugins · 727.2K+ installs across the portfolio →
Create unlimited accessible modal windows and reusable visual themes using content from the WordPress editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
7K+
≈7.5K estimated
Momentum
+693%
downloads vs prior 30d
Biggest opportunity: Swap “lightbox”, “popup” and “overlay” for “modal popup”, “advertisements” and “advertisement”. “lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “modal popup” sits at #9 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “advertisements” sits at #14 untagged, close enough for a declared tag to move it up. “overlay” isn't earning its slot: it only gets you to #15. “advertisement” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 58 average across 25,755 Uncategorized plugins
Install conversion
How it's measured →2.9%
of downloads still active
At least 7K of 244.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 53 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 124 reviews, smoothed to 4.31★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| modals | #1 | #1 | 0 |
| modal your tag | #2 | #2 | 0 |
| modal page | #1 | #1 | 0 |
| dialog your tag | #4 | #4 | 0 |
| modal window | #3 | #2 | up 1 |
| modal post | #2 | #2 | 0 |
| modal dialog | #2 | #1 | 0 |
| accessible dialog | #3 | #3 | down 1 |
| custom modal | #4 | #4 | — |
| modal popup | #9 | #8 | down 1 |
| overlay your tag | #15 | #14 | down 1 |
| sitewide | #11 | #8 | down 1 |
| reusable | #17 | #11 | down 1 |
| advertisements | #14 | #9 | down 1 |
| advertisement | #15 | #9 | down 1 |
| windows | #23 | #16 | up 1 |
| window | #23 | #16 | up 1 |
| popup maker | #24 | #20 | 0 |
| easy lightbox | #20 | #15 | down 1 |
| lightbox your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
52 searches this plugin appeared in over the last 90 days, 19 listed. 33 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “lightbox”, “popup” and “overlay” for “modal popup”, “advertisements” and “advertisement”. “lightbox” isn't earning its slot: you're not in the first 24 results for its own search. “modal popup” sits at #9 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “advertisements” sits at #14 untagged, close enough for a declared tag to move it up. “overlay” isn't earning its slot: it only gets you to #15. “advertisement” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “overlay”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v2.2.1 · 9 Sep 2026
59
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 23 Apr 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Leo7.2y ago
ads ads ads ads ads go pro, go pro, go pro, go pro….
Read on wp.org ↗ - ★★★★★ websot8.4y ago
Сегодня при переустановки CMS WP, плагин начал очень хорошо кушать ресурсы (10+сек ожидания). Решил не заморачиваться и поискать аналоги этого плагина с более свежей поддержкой CMS+плагина.
Read on wp.org ↗ - ★★★★★ sanjayjaiswal1118.6y ago
nice plugin
Read on wp.org ↗ - ★★★★★ fomenkoandrey9.6y ago
Очень сырой плагин, давно не обновлялся. Раз от раза, при открытии, модальное окно не центрируется по области экрана. Не рекомендую.
Read on wp.org ↗ - ★★★★★ aloduasap9.9y ago
Easy to use
Read on wp.org ↗ - ★★★★★ sodtech12310.1y ago
This is a really great plugin. Even with free version you can do a lot of things with it.
Read on wp.org ↗ - ★★★★★ marcosfsr10.1y ago
Para minhas necessidades ele é muito bom.
Read on wp.org ↗ - ★★★★★ greenglowdan10.2y ago
Got going in about ten minutes with nice cook modal gravity forms.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0 Tweak: Added a dismissible notice to the admin to let users know about Popup Maker . Fix: Patched minor security vulnerability. Discovered with DefenseCode ThunderScan Source Code Security Analyzer by Neven Biruski This 1.0
- — Version 0.17 Tweak: Updated language domain information for upcoming translation by glotpress. 0.17
- — Version 0.16 Bug Added backward compatibiilty fix for deprecated JS function. 0.16
- — Version 0.15 Bug Changed misspelled function name in site js. Included jQuery cookie and emodal utilities – strtotime JS function Improvement Added callbacks to open and animation. Added display:none to modals by default. Added scrip 0.15
- — Version 0.14 Bug Fixed a bug with visibility that happened before a modal is opened. Fixed misconfiguration in admin javascript. Fixed bug in click even for modal links. Fixed an issue with responsive modals. Fixed issue with trashed 0.14
- — Version 0.13 Bug Fixed bugs in the Update API and Addon API that were causing extremely high loading times. Fixed bug with Admin Notice. Fixed numerous issues with modal and theme defaults which caused problems in the Java Script. Fi 0.13
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.2.1). Sites still on an older version should update.
- Patched Medium · 6.4 Easy Modal <= 2.1.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-01-11 CVE-2026-24617 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.0 Patched in 2.2.0
- 2017-08-07 CVE-2017-12946 Improper Neutralization of Special Elements used in an SQL Command Affects < 2.1.0 Patched in 2.1.0
- 2017-08-07 CVE-2017-12947 Improper Neutralization of Special Elements used in an SQL Command Affects < 2.1.0 Patched in 2.1.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 74 languages, 0 at 90% or more
Plus 50 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create unlimited accessible modal windows and reusable visual themes using content from the WordPress editor."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 2,087 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Dialog", "lightbox" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-20 8K+ → 7K+ down after 190 days in tier
- 2025-09-11 9K+ → 8K+ down after 2 days in tier
- 2025-09-09 8K+ → 9K+ up after 1 days in tier
- 2025-09-08 9K+ → 8K+ down after 220 days in tier
- 2025-01-31 10K+ → 9K+ down after 948 days in tier
- 2022-06-28 20K+ → 10K+ down after 935 days in tier
- 2019-12-06 30K+ → 20K+ down after 892 days in tier
- 2017-06-27 20K+ → 30K+ up after 439 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ installs · 3.9★ · 3 shared tags B -
Modal Window – create popup modal window 10K+ installs · 3.8★ · 3 shared tags B - T Themify Popup 8K+ installs · 4.4★ · 3 shared tags A
-
Light Modal Block 2K+ installs · 4.5★ · 3 shared tags A -
Simplelightbox 1K+ installs · 4.4★ · 3 shared tags D -
MakeITeasy Popup 1K+ installs · 4.3★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Easy Modal into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-modal" width="480" height="300" style="border:0" loading="lazy" title="Easy Modal — Plugin Pulse"></iframe> Easy Modal: 7K+ active installs, 4.4★ (124 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/easy-modal
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.