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wp.org search vs our merit ranking: “cookie consent banner”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cookie consent banner”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CookieAdmin – Cookie Consent Banner shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 400K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more places #12 on merit, 4.7★ from 398 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #1 2 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3,236) wp.org #2 ↑1 3 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #5 ↑1 wp.org ranks it 2 places below merit 4 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #4 ↓2 5 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3,027) wp.org #10 ↓1 wp.org ranks it 4 places below merit 7 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #7 8 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (52) wp.org #9 ↓1 wp.org ranks it 1 place below merit 9 SureCookie – GDPR Cookie Consent Banner, Cookie Scanner & Script Blocking 80K+ · 4.9★ (21) wp.org #8 ↑2 wp.org ranks it 1 place above merit 10 Cookiebot – Cookie Banner & Cookie Consent for GDPR, CCPA & Google Consent Mode 100K+ · 4.4★ (440) wp.org #17 ↑4 wp.org ranks it 7 places below merit 11 Termly – GDPR/CCPA Cookie Consent Banner 80K+ · 3.6★ (205) wp.org #13 ↓2 wp.org ranks it 2 places below merit 12 iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (398) wp.org #21 ↓1 wp.org ranks it 9 places below merit 13 Pressidium Cookie Consent 10K+ · 4.7★ (40) wp.org #12 ↑6 wp.org ranks it 1 place above merit 14 Seers AI | Cookie Consent Banner – GDPR & CCPA Compliant Consent Management Platform 1K+ · 4.7★ (52) wp.org #16 ↓1 wp.org ranks it 2 places below merit 15 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #15 ↓2 16 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #3 ↑1 wp.org ranks it 13 places above merit 17 WF Cookie Consent 10K+ · 5.0★ (27) wp.org #18 ↓2 wp.org ranks it 1 place below merit 18 Kansleri Cookie Consent 1K+ · 5.0★ (7) wp.org #14 wp.org ranks it 4 places above merit 19 Free Cookie Notice & Consent Banner for Privacy Compliance (GDPR, CCPA, DSGVO and others) 7K+ · 4.0★ (16) wp.org #20 ↓1 wp.org ranks it 1 place below merit 20 tarteaucitron.io – Cookie Banner & GDPR Consent Management 10K+ · 4.5★ (13) wp.org #24 wp.org ranks it 4 places below merit 21 GDPR CCPA Compliance & Cookie Consent Banner 1K+ · 5.0★ (6) wp.org #23 wp.org ranks it 2 places below merit 22 Lightweight Cookie Notice – Cookie Banner for Cookie Consent 5K+ · 5.0★ (4) wp.org #22 23 WP Consent API 300K+ · 5.0★ (2) wp.org #11 ↑1 wp.org ranks it 12 places above merit 24 CookieHub – Cookie Consent Banner (DSGVO, CCPA, RGPD and GDPR compliance) 3K+ · 5.0★ (1) wp.org #19 ↓2 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.