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wp.org search vs our merit ranking: “cooking blog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cooking blog”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Scrumptious – Recipe Cards shows at wp.org #5 but places #9 on merit, a gap of 4 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Travel Engine – Tour Booking Plugin – Tour Operator Software places #4 on merit, 4.9★ from 595 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Schema – All In One Schema Rich Snippets 30K+ · 4.0★ (162) wp.org #4 2 too low 3 Cooked – Recipe Management 3K+ · 3.9★ (90) wp.org #3 4 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #9 ↑1 5 too low 5 News Element Elementor Blog Magazine 400+ · 5.0★ (5) wp.org #2 ↑1 3 too high 6 Responsive Starter Templates – Elementor Templates & Starter Sites 10K+ · 4.5★ (39) wp.org #6 ↑1 7 Recipe Card Blocks Lite 10K+ · 4.8★ (20) wp.org #8 ↑1 1 too low 8 Pen 2K+ · 5.0★ (6) wp.org #10 ↑1 2 too low 9 Scrumptious – Recipe Cards 500+ · 5.0★ (1) wp.org #5 4 too high 10 Blog News Addons For Elementor (News, Magazine and Blog Addons) 400+ · 0.0★ (0) wp.org #7 ↑1 3 too high 11 Schema Star 10+ · 5.0★ (2) wp.org #17 ↓1 6 too low 12 Delisho – Recipe Widgets and Blocks 1K+ · 0.0★ (0) wp.org #11 ↑1 1 too high 13 Universal Unit Converter: Convert Length, Weight, Temperature, Speed, and Time 20+ · 0.0★ (0) wp.org #12 ↑1 1 too high 14 Listen2It – Text-to-speech audio article 60+ · 0.0★ (0) wp.org #13 ↑1 1 too high 15 Tastoria Recipe Manager — · 0.0★ (0) wp.org #14 ↑1 1 too high 16 Hatch Connect – Astro Headless for Cloudflare — · 0.0★ (0) wp.org #15 1 too high 17 Cedric Recipe Explorer — · 0.0★ (0) wp.org #18 ↑1 1 too low 18 SchemaGenius AI – WordPress Schema Plugin, Structured Data, Rich Snippets & WooCommerce 10+ · 0.0★ (0) wp.org #19 ↑2 1 too low 19 PUBVOICE – AI Audio Player Powered by Gemini — · 5.0★ (1) wp.org #16 ↑1 3 too high 20 CookPal Reader Engagement — · 0.0★ (0) wp.org #21 ↓1 1 too low 21 WakeChef Cook Mode – Keep Screen Awake for Recipes — · 0.0★ (0) wp.org #22 1 too low 22 E EasyContentFlow Recipe Schema — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 LogiShield Security – Login Security, 2FA, Limit Login, Brute Force Protection, Firewall — · 5.0★ (1) wp.org #20 ↓2 3 too high 24 Savanto – AI Search & Chat — · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.