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wp.org search vs our merit ranking: “copy on homepage”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “copy on homepage”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

F

Ranked above its merit

FameTheme Demo Importer shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smart Slider 3 places #12 on merit, 4.9★ from 1,125 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1,139) wp.org #1 2 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #3 wp.org ranks it 1 place below merit 3 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #5 ↑3 wp.org ranks it 2 places below merit 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #4 ↑2 5 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #2 wp.org ranks it 3 places above merit 6 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #6 ↓1 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #8 ↑3 wp.org ranks it 1 place below merit 8 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #9 wp.org ranks it 1 place below merit 9 Page scroll to id 100K+ · 4.9★ (225) wp.org #10 ↓3 wp.org ranks it 1 place below merit 10 404 Solution 10K+ · 4.9★ (44) wp.org #7 ↑3 wp.org ranks it 3 places above merit 11 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #11 ↑6 12 Smart Slider 3 800K+ · 4.9★ (1,125) wp.org #16 ↓2 wp.org ranks it 4 places below merit 13 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #19 wp.org ranks it 6 places below merit 14 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #15 wp.org ranks it 1 place below merit 15 Testimonial – Testimonial Slider and Showcase Plugin 20K+ · 4.6★ (67) wp.org #20 ↑1 wp.org ranks it 5 places below merit 16 Hide Posts 20K+ · 4.7★ (22) wp.org #17 ↓1 wp.org ranks it 1 place below merit 17 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 9K+ · 5.0★ (10) wp.org #12 ↑3 wp.org ranks it 5 places above merit 18 GDPRess | Eliminate external requests to increase GDPR compliance 1K+ · 5.0★ (8) wp.org #14 ↓1 wp.org ranks it 4 places above merit 19 Royal WordPress Backup, Restore & Migration Plugin – Backup WordPress Sites Safely 30K+ · 5.0★ (7) wp.org #23 wp.org ranks it 4 places below merit 20 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #24 wp.org ranks it 4 places below merit 21 Catch Breadcrumb 2K+ · 5.0★ (5) wp.org #22 ↓3 wp.org ranks it 1 place below merit 22 Open Graphite 3K+ · 3.3★ (8) wp.org #21 ↓3 wp.org ranks it 1 place above merit 23 F FameTheme Demo Importer 30K+ · 5.0★ (1) wp.org #13 ↓1 wp.org ranks it 10 places above merit 24 Init Content Protector – Anti-Copy, Anti-Scrape, Encrypt-All 40+ · 5.0★ (1) wp.org #18 ↑2 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.