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wp.org search vs our merit ranking: “country redirect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “country redirect”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #9 on merit, 4.8★ from 1,321 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 iQ Block Country 20K+ · 3.9★ (166) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #5 wp.org ranks it 2 places below merit 4 IP2Location Country Blocker 30K+ · 4.1★ (128) wp.org #3 wp.org ranks it 1 place above merit 5 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,231) wp.org #7 wp.org ranks it 2 places below merit 6 Login IP & Country Restriction 8K+ · 4.6★ (52) wp.org #4 wp.org ranks it 2 places above merit 7 Country Based Restrictions for WooCommerce 5K+ · 4.5★ (52) wp.org #6 wp.org ranks it 1 place above merit 8 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #15 ↑6 wp.org ranks it 7 places below merit 9 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #21 ↓7 wp.org ranks it 12 places below merit 10 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #22 ↓3 wp.org ranks it 12 places below merit 11 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #18 ↓5 wp.org ranks it 7 places below merit 12 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #17 ↓2 wp.org ranks it 5 places below merit 13 Add to Cart Redirect for WooCommerce 6K+ · 4.9★ (101) wp.org #20 ↓3 wp.org ranks it 7 places below merit 14 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #16 wp.org ranks it 2 places below merit 15 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #13 ↓1 wp.org ranks it 2 places above merit 16 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #14 ↑8 wp.org ranks it 2 places above merit 17 After Login Redirect 1K+ · 5.0★ (7) wp.org #9 ↓2 wp.org ranks it 8 places above merit 18 Advanced GeoIP Redirect 900+ · 3.6★ (11) wp.org #8 ↑1 wp.org ranks it 10 places above merit 19 Advanced Country Blocker 2K+ · 5.0★ (6) wp.org #11 ↓3 wp.org ranks it 8 places above merit 20 Geo Redirect 1K+ · 4.3★ (11) wp.org #23 ↓3 wp.org ranks it 3 places below merit 21 B Boxy WooCommerce Custom Redirect After Checkout 500+ · 5.0★ (6) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 Business Essentials for Contact Form 7 7K+ · 3.3★ (10) wp.org #19 ↓1 wp.org ranks it 3 places above merit 23 Product Visibility by Country for WooCommerce 400+ · 4.3★ (4) wp.org #12 ↓1 wp.org ranks it 11 places above merit 24 DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect 300+ · 5.0★ (1) wp.org #10 wp.org ranks it 14 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.