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wp.org search vs our merit ranking: “couriers please”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “couriers please”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Shippit for WooCommerce shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 900+ installs carry it up the search order; its 2.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce places #4 on merit, 4.9★ from 538 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633) wp.org #4 ↑1 3 too low 2 WPCargo Track & Trace 10K+ · 4.0★ (30) wp.org #2 3 The Courier Guy Shipping for WooCommerce 4K+ · 3.1★ (23) wp.org #1 2 too high 4 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #17 ↑2 13 too low 5 TrackShip for WooCommerce 6K+ · 4.7★ (52) wp.org #10 ↑2 5 too low 6 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #12 ↓2 6 too low 7 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #8 1 too low 8 Easyship WooCommerce Shipping Rates 2K+ · 4.2★ (54) wp.org #14 6 too low 9 Paysera Payment Gateway for WooCommerce 7K+ · 2.9★ (16) wp.org #6 3 too high 10 Transdirect Shipping Plugin for Woocommerce 300+ · 3.1★ (8) wp.org #5 ↓1 5 too high 11 SamedayCourier Shipping 4K+ · 2.7★ (14) wp.org #7 4 too high 12 Shiprocket 10K+ · 2.7★ (20) wp.org #9 ↓1 3 too high 13 ELEX WooCommerce Australia Post Shipping 200+ · 4.1★ (13) wp.org #18 5 too low 14 AfterShip Shipping: Free Shipping Labels for WooCommerce, Discounted Shipping Rates 200+ · 4.1★ (17) wp.org #24 10 too low 15 Royal Mail Shipping Calculator for WooCommerce 1K+ · 4.4★ (8) wp.org #21 6 too low 16 Shippit for WooCommerce 900+ · 2.5★ (4) wp.org #3 13 too high 17 EasyParcel Shipping– All-in-one Shipping Solution, Real-Time Shipping Rates 800+ · 5.0★ (2) wp.org #13 4 too high 18 Utánvét Ellenőr | ProteCOD 200+ · 5.0★ (3) wp.org #20 ↓4 2 too low 19 BanglaPress – bKash, & Mobile Payment with Order Tracking & Invoice & Shipping Label Printing for WooCommerce 300+ · 4.0★ (4) wp.org #19 ↓2 20 DPD Baltic Shipping 2K+ · 2.7★ (13) wp.org #15 5 too high 21 Speedy And Econt Shipping 100+ · 5.0★ (2) wp.org #16 ↓1 5 too high 22 H HgE: Shipping Zones for FAN Courier Romania 40+ · 5.0★ (1) wp.org #11 ↓2 11 too high 23 Shipping with Venipak for WooCommerce 1K+ · 2.3★ (6) wp.org #22 ↓2 1 too high 24 Multi-Carrier EasyPost Shipping Methods & Address Validation for WooCommerce 400+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.