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wp.org search vs our merit ranking: “cross post”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cross post”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 200+ installs carry it up the search order; its 4.2★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder places #12 on merit, 4.9★ from 2528 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 Post Duplicator 200K+ · 4.8★ (80) wp.org #2 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #5 2 too low 4 Post Grid 30K+ · 4.3★ (163) wp.org #4 5 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2107) wp.org #11 ↓1 6 too low 6 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #8 2 too low 7 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #7 ↓1 8 WP Post Page Clone 70K+ · 4.5★ (8) wp.org #3 5 too high 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #14 ↑5 5 too low 10 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #17 7 too low 11 Peter's Post Notes – Admin Notes for Posts and Pages 3K+ · 4.9★ (26) wp.org #9 2 too high 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #21 9 too low 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #24 11 too low 14 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #23 9 too low 15 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #19 ↓5 4 too low 16 List category posts 80K+ · 4.7★ (254) wp.org #22 ↓2 6 too low 17 Post Pay Counter 1K+ · 4.8★ (46) wp.org #13 ↑2 4 too high 18 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #16 ↓5 2 too high 19 Post Fields for Contact Form 7 3K+ · 5.0★ (34) wp.org #15 4 too high 20 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #6 ↑10 14 too high 21 Menu In Post 2K+ · 5.0★ (8) wp.org #10 ↑2 11 too high 22 Event Post 1K+ · 4.3★ (35) wp.org #20 ↓2 2 too high 23 Post List Designer – Category Post, Recent Post, Post List 1K+ · 4.5★ (8) wp.org #12 ↑1 11 too high 24 Post Grid & Post Slider – Carousel, Filter Tabs & Related Posts 1K+ · 4.3★ (8) wp.org #18 ↓1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.