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wp.org search vs our merit ranking: “custom display condition”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom display condition”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Field Template shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 30K+ installs carry it up the search order; its 4.0★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #1 2 Complianz – Terms and Conditions 300K+ · 4.9★ (187) wp.org #2 3 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #3 ↑1 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #4 ↑3 5 Code Snippets 1M+ · 4.7★ (510) wp.org #5 ↓2 6 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #7 ↓1 1 too low 7 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #8 ↓1 1 too low 8 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #9 ↑1 1 too low 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #10 1 too low 10 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (475) wp.org #11 1 too low 11 Variation Price Display Range for WooCommerce 9K+ · 5.0★ (43) wp.org #6 ↓1 5 too high 12 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #13 ↑1 1 too low 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #15 ↓2 2 too low 14 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #16 ↑2 2 too low 15 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #23 ↓2 8 too low 16 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #19 ↑4 3 too low 17 Custom Post Types and Custom Fields creator – WCK 10K+ · 4.7★ (97) wp.org #14 ↑1 3 too high 18 WP Custom Admin Interface 30K+ · 4.7★ (160) wp.org #18 ↓1 19 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #21 ↓5 2 too low 20 Advanced Custom Fields: Extended 100K+ · 4.8★ (132) wp.org #20 ↑1 21 Custom Field Template 30K+ · 4.0★ (24) wp.org #12 9 too high 22 Custom Product tabs for WooCommerce 10K+ · 4.9★ (48) wp.org #24 ↓1 2 too low 23 S Smart Custom Fields 50K+ · 4.9★ (21) wp.org #17 ↑2 6 too high 24 Custom HTML Block Extension 7K+ · 5.0★ (13) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.