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wp.org search vs our merit ranking: “custom listing card widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom listing card widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Card Elements for WPBakery shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Unlimited Elements for Elementor places #11 on merit, 4.8★ from 525 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #1 2 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #4 ↓2 wp.org ranks it 2 places below merit 3 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #3 4 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Card Elements for Elementor 3K+ · 5.0★ (10) wp.org #2 ↓1 wp.org ranks it 3 places above merit 6 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↓3 wp.org ranks it 3 places below merit 8 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1,389) wp.org #16 wp.org ranks it 8 places below merit 9 GR Widget – Google Reviews Widget 1K+ · 5.0★ (15) wp.org #6 ↓3 wp.org ranks it 3 places above merit 10 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #14 ↓4 wp.org ranks it 4 places below merit 11 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #21 wp.org ranks it 10 places below merit 12 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #20 ↓2 wp.org ranks it 8 places below merit 13 Motors – Car Dealership & Classified Listings Plugin 9K+ · 4.5★ (79) wp.org #13 ↓4 14 Events Widgets For Elementor And The Events Calendar 10K+ · 4.5★ (108) wp.org #15 ↓1 wp.org ranks it 1 place below merit 15 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #18 ↓7 wp.org ranks it 3 places below merit 16 Custom Contact Forms 6K+ · 3.5★ (171) wp.org #12 wp.org ranks it 4 places above merit 17 MultiVendorX – WooCommerce Multivendor Marketplace AI Powered Solutions 2K+ · 4.8★ (432) wp.org #23 wp.org ranks it 6 places below merit 18 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #11 ↓3 wp.org ranks it 7 places above merit 19 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #17 ↓4 wp.org ranks it 2 places above merit 20 Display Eventbrite Events 3K+ · 4.9★ (27) wp.org #19 ↓3 wp.org ranks it 1 place above merit 21 Custom Layouts – Post + Product grids made easy 3K+ · 5.0★ (25) wp.org #22 ↓3 wp.org ranks it 1 place below merit 22 MLSImport: IDX Plugin & MLS Plugin for Real Estate Listings 5K+ · 4.2★ (5) wp.org #24 ↓9 wp.org ranks it 2 places below merit 23 Card Elements for WPBakery 500+ · 5.0★ (1) wp.org #8 ↓3 wp.org ranks it 15 places above merit 24 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #9 wp.org ranks it 15 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.