wp.org search vs our merit ranking: “customify”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “customify”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 13. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Envo's Templates & Widgets for Elementor and WooCommerce shows at wp.org #6 but places #12 on merit, a gap of 6 places. Its 10K+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Advanced Woo Search – Product Search for WooCommerce places #3 on merit, 4.8★ from 248 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.
Customify 10K+ · 3.8★ (9) thin reviews
wp.org #1 2 
Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (218) throws errorsnot PHP-current
wp.org #4 2 too low 3 Advanced Woo Search – Product Search for WooCommerce 70K+ · 4.8★ (248) throws errorsnot PHP-current
wp.org #9 6 too low 4 
WPB Quick View Popup for WooCommerce – Fast Product Preview Modal & AJAX Quick View 1K+ · 3.1★ (32) low rating, top placement
wp.org #5 1 too low 5 
SMNTCS Custom Logo Link 3K+ · 5.0★ (12) thin reviewsstale but ranked
wp.org #8 ↓1 3 too low 6 F FameTheme Demo Importer 30K+ · 5.0★ (1) thin reviews
wp.org #2 4 too high 7 
Fonto – Custom Web Fonts Manager 2K+ · 3.0★ (4) throws errorsnot PHP-current thin reviewslow rating, top placement
wp.org #3 4 too high 8 
Molongui Post Contributors: Multi-Role Contributor Attribution 400+ · 5.0★ (2) thin reviews
wp.org #10 2 too low 9 
Starter Templates – Website Templates & Demo Import for Block Editor 20+ · 0.0★ (0) thin reviews
wp.org #7 ↑1 2 too high 10 
Blocksify – Gutenberg Blocks & Page Builder for the Block Editor — · 0.0★ (0) thin reviews
wp.org #11 1 too low 11 
ShortcodeHub Addon – Image Color Palette 40+ · 0.0★ (0) closure risk thin reviews
wp.org #13 2 too low 12 Envo's Templates & Widgets for Elementor and WooCommerce 10K+ · 1.0★ (1) thin reviews
wp.org #6 6 too high 13 
AMP Designs for Elementor by LevelUP 10+ · 1.0★ (1) throws errorsnot PHP-currentclosure risk thin reviews
wp.org #12 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.