Customify
by pixelgrade · Blocks
Also makes 8 other plugins · 38.3K+ installs across the portfolio →
Customify is a theme Customizer booster to easily customize Fonts, Colors, and other options for a certain WordPress theme.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
10K+
≈15K estimated
Momentum
-4%
downloads vs prior 30d
Biggest opportunity: Swap “colors”, “customizer” and “design” for “color palette”, “palette” and “booster”. “colors” isn't earning its slot: you're not in the first 24 results for its own search. “color palette” sits at #12 untagged, close enough for a declared tag to move it up. “customizer” isn't earning its slot: you're not in the first 24 results for its own search. “palette” sits at #15 untagged, close enough for a declared tag to move it up. “design” isn't earning its slot: you're not in the first 24 results for its own search. “booster” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →1.4%
of downloads still active
At least 10K of 719.1K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 79 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.8★ over 9 reviews, smoothed to 4.05★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| customify | #1 | #1 | 0 |
| color palette | #12 | #18 | up 1 |
| palette | #15 | #18 | down 1 |
| booster | #23 | #20 | up 1 |
| colors your tag | Not in the top 24 | ||
| customizer your tag | Not in the top 24 | ||
| design your tag | Not in the top 24 | ||
| fonts your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
36 searches this plugin appeared in over the last 90 days, 4 listed. 32 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “colors”, “customizer” and “design” for “color palette”, “palette” and “booster”. “colors” isn't earning its slot: you're not in the first 24 results for its own search. “color palette” sits at #12 untagged, close enough for a declared tag to move it up. “customizer” isn't earning its slot: you're not in the first 24 results for its own search. “palette” sits at #15 untagged, close enough for a declared tag to move it up. “design” isn't earning its slot: you're not in the first 24 results for its own search. “booster” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v2.10.9 · 13 Aug 2026
76
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 84% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 3.1 years ago; the previous band took 2.1 years to cross, which places it about 50% of the way through.
Install history since 15 Feb 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ ludnid4.2y ago
The plugin works well IF AND ONLY IF you work STRICTLY with the themes they sell. If you choose however to work with some other gallery plugin, Customify will cause your site to lag, ultimately breaking it as things get wonky pretty quickly. This topic was modified 3 years, 11 months ago by ludnid.
Read on wp.org ↗ - ★★★★★ natcapgroup6.3y ago
Everything work smooth! Thank you!
Read on wp.org ↗ - ★★★★★ josephjrobison6.3y ago
I love Pixelgrade as a company – they’re a small but mighty team pumping out beautiful themes. The Customify plugin makes setting up their themes super easy, and the customization panel within Customify is very intuitive. I love that there are preset color schemes so I don’t have to go learn about color harmonies, I just choose one that’s good enough and move on to focus on the content of the site. 5-star team and plugin.
Read on wp.org ↗ - ★★★★★ visionnaires6.6y ago
Doesn’t keep colour attribution. Had to Rollback to version 2.55 (with WP Rollback) This topic was modified 6 years, 3 months ago by visionnaires.
Read on wp.org ↗ - ★★★★★ nikkoboy6.8y ago
I’m not sure which update started to mess up with the fonts, but every time I change the size font or font, the next day it is set again by default (font title size Hanken 400). You got to fix this, or just discontinue this plugin. UPDATE May 11th 2020: Since version 2.7.3 everything is working again. Apparently, the issue was a conflict between Customify and The Event Calendar Pro. This topic was modified 6 years, 2 months ago by nikkoboy.
Read on wp.org ↗ - ★★★★★ tmdcwp11.0y ago
Just wanted to say it’s my first time requesting support for a WP plugin and the experience has been wonderful. I would like to thank Andrei for the excellent customer service – super fast response with an actual solution that fixed everything. Thanks again Andrei! 🙂
Read on wp.org ↗ - ★★★★★ termoplus11.2y ago
All headlines changed to this http://take.ms/KEZIP
Read on wp.org ↗ - ★★★★★ acidstudios11.6y ago
This plugin is reinventing the experience of the old Customizer!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.10.8 Fixed activation alongside Style Manager’s deprecated Customify compatibility layer. Updated WordPress compatibility metadata for WordPress 7.0. Cleaned the release package and Plugin Check report for WordPress.org updat 2.10.8
- — Version 2.10.7 Fixed early translation loading notice on WordPress 6.7+ by deferring plugin config initialization. Fixed Customizer menu items reordering and nesting by removing conflicting CSS overrides. 2.10.7
- — Version 2.10.6 Security: added capability checks to AJAX handlers for defense-in-depth. Fix inline font script breaking AJAX-based theme navigation. PHP 8.x compatibility: added null safety guards for array operations. Updated minimum 2.10.6
- — Version 2.10.5 Security fixes. 2.10.5
- — Version 2.10.4 Tested with the latest WordPress version. Better handling of third-party provided fonts. Provide the pixelgrade_option() getter for better compatibility. 2.10.4
- — Version 2.10.3 Avoid invisible text failure in the Customizer Preview when all webfonts fail to load. Better missing font-variants handling. Update the Google Webfonts list. 2.10.3
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.10.9). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customify is a theme Customizer booster to easily customize Fonts, Colors, and other options for a certain..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 898 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "design", "gutenberg" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-09-29 20K+ → 10K+ down after 778 days in tier
- 2021-08-12 30K+ → 20K+ down after 639 days in tier
- 2019-11-12 20K+ → 30K+ up after 30 days in tier
- 2019-10-13 30K+ → 20K+ down after 814 days in tier
- 2017-07-21 20K+ → 30K+ up after 273 days in tier
- 2016-10-21 10K+ → 20K+ up after 263 days in tier
- 2016-02-01 6K+ → 10K+ up after 73 days in tier
- 2015-11-20 5K+ → 6K+ up after 35 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Central Color Palette 10K+ installs · 4.8★ · 2 shared tags D - A Adobe Fonts (formerly Typekit) for WordPress 10K+ installs · 4.3★ · 2 shared tags D
-
Elementor Blocks for Gutenberg 9K+ installs · 4.4★ · 2 shared tags C -
Blocks CSS: CSS Editor for Gutenberg Blocks 4K+ installs · 4.6★ · 2 shared tags A -
Styleguide – Custom Fonts and Colors 2K+ installs · 4.3★ · 2 shared tags D -
Fonto – Custom Web Fonts Manager 2K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Customify into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/customify" width="480" height="300" style="border:0" loading="lazy" title="Customify — Plugin Pulse"></iframe> Customify: 10K+ active installs, 3.8★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/customify
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