SMNTCS Custom Logo Link
by Niels Lange · Uncategorized
Also makes 22 other plugins · 19.7K+ installs across the portfolio →
Points the site logo and site title to any URL you choose instead of the home page, in classic and block themes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
2K+
≈3K estimated
Momentum
+109%
downloads vs prior 30d
Biggest opportunity: Swap “header” and “site title” for “site logo” and “oceanwp”. “header” isn't earning its slot: you're not in the first 24 results for its own search. “site logo” sits at #6 untagged, close enough for a declared tag to move it up. “site title” isn't earning its slot: it only gets you to #24. “oceanwp” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 58 average across 25,764 Uncategorized plugins
Install conversion
How it's measured →4.6%
of downloads still active
At least 2K of 43.6K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 36 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 12 reviews, smoothed to 4.27★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-1.0
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-1.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom logo your tag | #1 | #2 | 0 |
| logo link your tag | #2 | #4 | 0 |
| site logo | #6 | #9 | 0 |
| logo your tag | #9 | #8 | down 2 |
| logo link url | #5 | #6 | 0 |
| header logo | #7 | #11 | — |
| oceanwp | #12 | #18 | down 1 |
| customize logo url | #7 | #11 | up 1 |
| twenty seventeen | #12 | #14 | up 5 |
| site title your tag | #24 | #19 | 0 |
| custom link | #14 | #21 | up 1 |
| link | #24 | #19 | down 2 |
| logos | #15 | #15 | 0 |
| logo url | #9 | #15 | down 1 |
| storefront | #16 | #17 | down 1 |
| website logo | #10 | #14 | — |
| education | #17 | #17 | 0 |
| custom home page | #10 | #14 | down 1 |
| generatepress | #17 | #18 | down 4 |
| relative | #17 | #18 | down 6 |
| header your tag | Not in the top 24 | ||
70 searches this plugin appeared in over the last 90 days, 20 listed. 45 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “header” and “site title” for “site logo” and “oceanwp”. “header” isn't earning its slot: you're not in the first 24 results for its own search. “site logo” sits at #6 untagged, close enough for a declared tag to move it up. “site title” isn't earning its slot: it only gets you to #24. “oceanwp” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
1mo ago
latest release · v2.5 · 27 Sep 2026
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and the previous band took 3 years to cross, so the real count is still just under 3K.
Install history since 5 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ pebro3.4y ago
Works great! Simple setup.
Read on wp.org ↗ - ★★★★★ oluwenzo3.4y ago
I used it for my seafarer theme but it didnt work.
Read on wp.org ↗ - ★★★★★ oncina4.2y ago
Great! This topic was modified 3 years, 10 months ago by oncina.
Read on wp.org ↗ - ★★★★★ vipteam5.3y ago
Great plugin! Great functionality for the Membership website. Works flawlessly with SiteOrigin Corp theme. Regards
Read on wp.org ↗ - ★★★★★ Nicholas Tee5.6y ago
Just wanted to thank you guys for creating and maintaining what is a GREAT Plugin. I’m currently working on a WP Multisite project at the moment and this plugin has just saved me a bunch of work changing code across 5 installations. So I wanted to stop by and thank you for what should be a part of the WP core. I installed it on an Astra Theme and it was a simple and straight forward install. MUCH APPRECIATED !! This topic was modified 5 years, 3 months ago by Nicholas Tee.
Read on wp.org ↗ - ★★★★★ randymartinameritech.net5.8y ago
This worked quickly and easily on Divi pages. However, the logo on posts remains unable to link to home page. Not sure why.
Read on wp.org ↗ - ★★★★★ jjnb6.4y ago
Very short reaction time on making it compatible with a new theme – very easy to use. Many thanks!!!
Read on wp.org ↗ - ★★★★★ Alberto García Ariza6.4y ago
Apart from workins as expected, I’ve never seen a plugin with such a faster support.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.4 Test up to WordPress 6.7 2.4
- — Version 2.3 Test up to WordPress 6.4 2.3
- — Version 2.2 Test up to WordPress 6.4 2.2
- — Version 2.1 Test up to WordPress 6.2 2.1
- — Version 2.0 Test up to WordPress 6.1 Improve support for Customify theme 2.0
- — Version 1.17 Test up to WordPress 6.0 Add support for Customify theme Fix mobile support for the Astra theme 1.17
Languages
via translate.wordpress.orgTranslated into 8 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Points the site logo and site title to any URL you choose instead of the home page, in classic and block th..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor.
- ✓ Headings and lists 2 headings and 1 list.
- ! Enough to quote 914 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-25 3K+ → 2K+ down after 1100 days in tier
- 2023-10-21 2K+ → 3K+ up after 170 days in tier
- 2023-05-04 1K+ → 2K+ up after 410 days in tier
- 2022-03-20 200+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FidNos – Custom Page Logo 20+ installs · 4.0★ · 3 shared tags B - L Login Logo 40K+ installs · 4.7★ · 2 shared tags C
-
Custom Site Logo 1K+ installs · 4.2★ · 2 shared tags A -
Logo Switcher 700+ installs · 4.0★ · 2 shared tags D -
Logo Per Page 100+ installs · 4.0★ · 2 shared tags B -
IdentityMirror | Sync Customizer Logo to Login 50+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for SMNTCS Custom Logo Link into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smntcs-custom-logo-link" width="480" height="300" style="border:0" loading="lazy" title="SMNTCS Custom Logo Link — Plugin Pulse"></iframe> SMNTCS Custom Logo Link: 2K+ active installs, 5.0★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/smntcs-custom-logo-link
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