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wp.org search vs our merit ranking: “data loss prevention”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “data loss prevention”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Auto Alt Image Meta shows at wp.org #10 but places #16 on merit, a gap of 6 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Happyforms – Form Builder for WordPress: Drag & Drop Contact Forms, Surveys, Payments & Multipurpose Forms 20K+ · 4.4★ (433) wp.org #3 ↓1 2 too low 2 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #1 1 too high 3 Right Click Ban – Disable Right Click & Content Copy Protection 400+ · 4.3★ (7) wp.org #2 ↓1 1 too high 4 BotBlocker Security – Complete security platform 3K+ · 5.0★ (12) wp.org #6 2 too low 5 etracker analytics 1K+ · 3.9★ (7) wp.org #4 ↓1 1 too high 6 TWIPLA – Website Intelligence 800+ · 4.6★ (18) wp.org #11 ↓3 5 too low 7 EventAdmin – Volunteer Management 50+ · 5.0★ (6) wp.org #8 ↓2 1 too low 8 Mega Forms – Drag & Drop Form Builder with Multi-Step & Conditional Logic 200+ · 5.0★ (12) wp.org #16 ↓4 8 too low 9 ImgSEO – AI Image Alt Text Generator & Image SEO Tools 400+ · 5.0★ (10) wp.org #17 ↓3 8 too low 10 ServerTrack – Server-Side Tracking & Tagging for WooCommerce 20+ · 0.0★ (0) wp.org #5 ↓1 5 too high 11 ShopGuard for WooCommerce 60+ · 5.0★ (1) wp.org #7 ↓2 4 too high 12 SyncRanker – SEO Suite & AI Content Bridge — · 5.0★ (3) wp.org #23 ↓3 11 too low 13 Antimanual – Compact AI Agent for Content, Chat & SEO Automation 200+ · 4.5★ (4) wp.org #20 ↓4 7 too low 14 Lightweight Sitemap Generator 100+ · 5.0★ (1) wp.org #9 ↑4 5 too high 15 PayPlus Payment Gateway 1K+ · 0.0★ (0) wp.org #12 ↓3 3 too high 16 Auto Alt Image Meta 40+ · 5.0★ (1) wp.org #10 ↓3 6 too high 17 Single Tab Post Lock – Prevent Multiple Edit Tabs — · 0.0★ (0) wp.org #13 ↓3 4 too high 18 Stock Multiplier for WooCommerce 30+ · 0.0★ (0) wp.org #14 ↓3 4 too high 19 Digitrix Fraud Shield for WooCommerce — · 0.0★ (0) wp.org #15 ↑4 4 too high 20 Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms 600+ · 0.0★ (0) wp.org #18 2 too high 21 Net-Migrate 10+ · 0.0★ (0) wp.org #21 ↓4 22 Flex Top Bar — · 0.0★ (0) wp.org #22 ↓4 23 FTMPUB Product Import from CSV — · 0.0★ (0) wp.org #24 ↓3 1 too low 24 WebP Image Paster — · 5.0★ (1) wp.org #19 ↓4 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.