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wp.org search vs our merit ranking: “data scrape”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “data scrape”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TechDex Search Scrape Guard shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its — installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #2 1 too low 2 Import Social Events 3K+ · 4.8★ (116) wp.org #3 1 too low 3 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #5 2 too low 4 AI Scrape Protect 400+ · 4.7★ (3) wp.org #1 3 too high 5 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #7 2 too low 6 XT Event Widget for Social Events 800+ · 4.5★ (15) wp.org #4 2 too high 7 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #10 3 too low 8 RS WP Book Showcase – A Complete Book Catalogue & Library System 1K+ · 3.9★ (25) wp.org #9 1 too low 9 RankReady – AI SEO, Schema, llms.txt, AEO and GEO for ChatGPT, Gemini and Perplexity 500+ · 4.8★ (5) wp.org #13 4 too low 10 C Content Fetcher 200+ · 3.2★ (6) wp.org #6 4 too high 11 Odyssey LLMS 300+ · 5.0★ (2) wp.org #8 3 too high 12 AI powered Toolbar for writing and translating 30+ · 5.0★ (3) wp.org #16 4 too low 13 Blogger Import Wizard – Blogger to WordPress Importer 70+ · 5.0★ (2) wp.org #12 1 too high 14 Tasty Recipes Lite – WordPress Recipe Card Plugin with Built-In Recipe Schema 2K+ · 5.0★ (2) wp.org #14 15 SD AI Agent 100+ · 5.0★ (2) wp.org #15 16 AI Workflow Automation 70+ · 4.0★ (4) wp.org #21 5 too low 17 TechDex Search Scrape Guard — · 0.0★ (0) wp.org #11 6 too high 18 Competitor Price Comparison 20+ · 5.0★ (2) wp.org #18 19 BitBot – AI Chatbot, Content Generator, Forms & Leads 70+ · 3.7★ (3) wp.org #19 20 Multi-Form Anti-Spam Image CAPTCHA 30+ · 0.0★ (0) wp.org #17 3 too high 21 AlmaWeb AI Visitor Analytics 100+ · 0.0★ (0) wp.org #20 1 too high 22 DataCaptia – Open Graph plugin for WordPress 20+ · 0.0★ (0) wp.org #22 23 WhoKnew Shield — Email, Phone & Address Security 30+ · 5.0★ (1) wp.org #23 24 LLM Bot Tracker – AI Crawler Detection & Analytics 1K+ · 3.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.