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wp.org search vs our merit ranking: “dealer locator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dealer locator”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Storemapper Store Locator Map shows at wp.org #7 but places #12 on merit, a gap of 5 places. Its 80+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Business Directory – AI Powered places #6 on merit, 4.9★ from 62 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Store Locator 40K+ · 4.8★ (312) wp.org #1 2 Agile Store Locator 10K+ · 4.9★ (59) wp.org #2 3 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #3 4 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #4 5 Listdom: AI-powered Business Directory with Classifieds Ads Listings 1K+ · 4.9★ (60) wp.org #11 ↓1 wp.org ranks it 6 places below merit 6 Simple Business Directory – AI Powered 200+ · 4.9★ (62) wp.org #13 ↓1 wp.org ranks it 7 places below merit 7 WP Directory Kit 2K+ · 4.9★ (35) wp.org #17 ↑1 wp.org ranks it 10 places below merit 8 Progus Store Locator Map (No API Key Required) 30+ · 5.0★ (5) wp.org #6 wp.org ranks it 2 places above merit 9 Store Locator Widget 300+ · 3.7★ (3) wp.org #5 wp.org ranks it 4 places above merit 10 Easy Map – Store Locator, OpenStreetMap, Google Maps, Mapbox 60+ · 5.0★ (3) wp.org #10 ↓1 11 MapPin – Location & Store Locator 10+ · 5.0★ (2) wp.org #9 ↑5 wp.org ranks it 2 places above merit 12 Storemapper Store Locator Map 80+ · 5.0★ (1) wp.org #7 wp.org ranks it 5 places above merit 13 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #8 wp.org ranks it 5 places above merit 14 Storepoint Store Locator 50+ · 0.0★ (0) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 StoreRocket Store Locator – Map & Store Finder 20+ · 0.0★ (0) wp.org #14 ↓1 wp.org ranks it 1 place above merit 16 Partner Map Locator 20+ · 0.0★ (0) wp.org #16 ↓1 17 Automatic FFL 10+ · 5.0★ (1) wp.org #15 ↑1 wp.org ranks it 2 places above merit 18 Dealer/Store Locator – Xtreme Locator — · 0.0★ (0) wp.org #20 wp.org ranks it 2 places below merit 19 Handled Locator – Store Locator Map — · 0.0★ (0) wp.org #21 wp.org ranks it 2 places below merit 20 Store Locator & Map — No Google API Key — · 0.0★ (0) wp.org #22 wp.org ranks it 2 places below merit 21 BoatApps Dealer Map — · 0.0★ (0) wp.org #23 ↑1 wp.org ranks it 2 places below merit 22 Cliq Store Locator — · 5.0★ (1) wp.org #18 ↓1 wp.org ranks it 4 places above merit 23 StoreLo – Store Locator Widget with Google Maps — · 5.0★ (1) wp.org #19 wp.org ranks it 4 places above merit 24 Location Finder – Store Locator & Resource Directory — · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.