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wp.org search vs our merit ranking: “default values”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “default values”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Force Default Variant for WooCommerce shows at wp.org #8 but places #16 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 4.8★ average from 21 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #10 on merit, 4.8★ from 2145 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Reset 300K+ · 4.8★ (1014) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #5 3 too low 3 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #3 4 bbPress 100K+ · 3.9★ (343) wp.org #4 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #9 4 too low 6 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #7 1 too low 7 Breadcrumb NavXT 800K+ · 4.6★ (132) wp.org #6 1 too high 8 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #11 3 too low 9 Default Attributes for WooCommerce 400+ · 5.0★ (4) wp.org #2 7 too high 10 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #16 6 too low 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #13 2 too low 12 Post Types Order 600K+ · 4.5★ (296) wp.org #12 13 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #10 3 too high 14 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #17 3 too low 15 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #19 4 too low 16 Force Default Variant for WooCommerce 3K+ · 4.8★ (21) wp.org #8 8 too high 17 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #22 5 too low 18 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #24 6 too low 19 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #18 1 too high 20 URL Params 8K+ · 5.0★ (37) wp.org #20 21 Admin Columns for ACF Fields 9K+ · 4.9★ (20) wp.org #15 6 too high 22 ImageMagick Engine 60K+ · 4.4★ (16) wp.org #14 8 too high 23 WP SAML Auth 7K+ · 4.5★ (8) wp.org #21 2 too high 24 Default Permalink 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.