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wp.org search vs our merit ranking: “directory size”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “directory size”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Media Library File Size shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 6K+ installs carry it up the search order; its 4.6★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #9 on merit, 4.8★ from 8710 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #1 2 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #2 3 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #3 ↑6 4 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #6 ↓1 2 too low 5 EasyMedia – Increase Media Upload File Size | Role-Based Upload Limit | Increase Execution Time 70K+ · 4.9★ (99) wp.org #7 ↓1 2 too low 6 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #11 ↑1 5 too low 7 Big File Uploads – Increase Maximum File Upload Size 100K+ · 4.9★ (403) wp.org #13 6 too low 8 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #12 ↓1 4 too low 9 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #16 ↑8 7 too low 10 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #4 ↓2 6 too high 11 Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ · 4.6★ (51) wp.org #8 ↓1 3 too high 12 Simple Image Sizes 60K+ · 4.6★ (91) wp.org #10 2 too high 13 Active Directory Integration / LDAP Integration 4K+ · 4.9★ (211) wp.org #14 1 too low 14 File Manager 1M+ · 4.6★ (1492) wp.org #15 1 too low 15 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #24 9 too low 16 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #20 ↓1 4 too low 17 Sizor Product Size Chart For WooCommerce 6K+ · 4.3★ (32) wp.org #9 ↓1 8 too high 18 FileOrganizer – WordPress File Manager 200K+ · 4.8★ (49) wp.org #19 ↓2 1 too low 19 Media Library File Size 6K+ · 4.6★ (5) wp.org #5 14 too high 20 Employee Directory – Staff & Team Directory 100+ · 4.1★ (16) wp.org #21 ↑2 1 too low 21 Better image sizes 2K+ · 5.0★ (5) wp.org #17 ↓1 4 too high 22 Media Size and Filter 100+ · 5.0★ (4) wp.org #22 23 Max Upload File Size Manager 400+ · 5.0★ (2) wp.org #18 5 too high 24 D Dashboard Directory Size 400+ · 5.0★ (2) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.