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wp.org search vs our merit ranking: “disable bad links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “disable bad links”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EDH Bad Bots shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #10 on merit, 4.8★ from 8712 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Disable Gutenberg 500K+ · 5.0★ (735) wp.org #1 2 Blackhole for Bad Bots 30K+ · 4.7★ (148) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #6 3 too low 4 Disable WP REST API 30K+ · 4.8★ (36) wp.org #3 1 too high 5 BBQ Firewall – Fast & Powerful Firewall Security 100K+ · 4.9★ (160) wp.org #5 6 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #10 4 too low 7 Disable Media Sizes 10K+ · 5.0★ (23) wp.org #4 3 too high 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #12 4 too low 9 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #16 7 too low 10 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #20 10 too low 11 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #14 3 too low 12 Loginizer 1M+ · 4.8★ (1033) wp.org #19 7 too low 13 Disable Lazy Load 9K+ · 4.5★ (23) wp.org #8 5 too high 14 Disable WP Sitemaps 10K+ · 5.0★ (10) wp.org #7 7 too high 15 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #15 16 Disable Application Passwords 3K+ · 5.0★ (9) wp.org #9 7 too high 17 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #23 6 too low 18 YITH WooCommerce Wishlist 400K+ · 3.9★ (262) wp.org #24 6 too low 19 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #21 2 too low 20 Theme Switcha – Easily Switch Themes for Development and Testing 7K+ · 4.4★ (63) wp.org #22 2 too low 21 Disable Responsive Images Complete 2K+ · 4.3★ (12) wp.org #11 10 too high 22 Banhammer – Monitor Site Traffic, Block Bad Users and Bots 1K+ · 4.4★ (19) wp.org #17 5 too high 23 Bot Traffic Shield – Block Bad Bots and Stop AI Bots Crawlers 900+ · 5.0★ (5) wp.org #18 5 too high 24 EDH Bad Bots 50+ · 5.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.