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wp.org search vs our merit ranking: “dm automation”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dm automation”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EpassCard – Apple & Google Wallet Passes for Loyalty, Memberships, Events & Gift Cards shows at wp.org #11 but places #17 on merit, a gap of 6 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #1 2 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #3 1 too low 3 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #2 1 too high 4 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #4 5 ExpressTechSoftwares Addon for MemberPress and Discord 100+ · 4.5★ (8) wp.org #10 ↓2 5 too low 6 Bugalou for WooCommerce – Live Chat, Order Answers & Sale Banners — · 5.0★ (4) wp.org #18 12 too low 7 BotPenguin – Generative AI Chatbot with Live Chat & ChatGPT 600+ · 0.0★ (0) wp.org #6 1 too high 8 AI Chatbot, Support Automation, Live Chat, Social Automation, Booking & CRM Solution – Helpmate 10+ · 5.0★ (1) wp.org #5 3 too high 9 Auto DM Studio by LidnTech — · 0.0★ (0) wp.org #7 2 too high 10 Diza AI Agent Builder – AI Chatbot & Customer Support Live Chat — · 0.0★ (0) wp.org #8 ↑6 2 too high 11 Msg91 for WooCommerce 100+ · 0.0★ (0) wp.org #9 2 too high 12 Zorachat – AI Chatbot, Live Chat & WooCommerce Assistant, Meta Support — · 4.7★ (3) wp.org #23 ↓2 11 too low 13 Lead Capture Chat — · 5.0★ (3) wp.org #24 ↓2 11 too low 14 Chat33 – Social Media Auto Post & Comment to DM — · 0.0★ (0) wp.org #12 ↓2 2 too high 15 Wizybot 10+ · 0.0★ (0) wp.org #13 ↓2 2 too high 16 NotFair 60+ · 0.0★ (0) wp.org #14 ↓2 2 too high 17 EpassCard – Apple & Google Wallet Passes for Loyalty, Memberships, Events & Gift Cards 20+ · 5.0★ (1) wp.org #11 ↑2 6 too high 18 Meyvora Convert – Conversion Rate Optimizer for WooCommerce — · 0.0★ (0) wp.org #15 3 too high 19 Batimo – AI Chatbot & Automation — · 0.0★ (0) wp.org #16 3 too high 20 DialogPay AI Orders, Abandoned Cart & Chat for WooCommerce — · 0.0★ (0) wp.org #19 ↓1 1 too high 21 ByteCoreStack – MCP Connector for AI Tools 20+ · 0.0★ (0) wp.org #20 ↓3 1 too high 22 Jumplinks Flow – Client Feedback & Editorial Workflow — · 0.0★ (0) wp.org #21 ↓2 1 too high 23 Bugalou – Live Chat, AI Chatbot & Announcement Bar — · 5.0★ (1) wp.org #17 6 too high 24 Gigneo – WordPress Service Marketplace & Platform Builder 10+ · 0.0★ (0) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.