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wp.org search vs our merit ranking: “dummy data files”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dummy data files”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Content Forge – AI & non-AI content generator, scheduled AI posts, dummy data for your site shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #9 on merit, 4.8★ from 3223 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 ↑1 1 too low 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 ↓1 1 too low 3 Perfect Brands for WooCommerce 40K+ · 4.7★ (414) wp.org #5 ↑1 2 too low 4 WP Dummy Content Generator 5K+ · 4.6★ (22) wp.org #4 5 FakerPress 10K+ · 4.9★ (205) wp.org #11 ↓4 6 too low 6 Post Duplicator 200K+ · 4.8★ (80) wp.org #8 ↑2 2 too low 7 Custom Fonts – Host Your Fonts Locally 400K+ · 4.3★ (62) wp.org #6 ↑2 1 too high 8 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #14 ↑5 6 too low 9 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #17 ↓4 8 too low 10 Dummy Text Generator 100+ · 5.0★ (2) wp.org #1 9 too high 11 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #19 ↑4 8 too low 12 Definitely allow mobile zooming 7K+ · 5.0★ (54) wp.org #12 ↑2 13 WP2Social Auto Publish 9K+ · 4.8★ (640) wp.org #20 7 too low 14 Head & Footer Code 100K+ · 5.0★ (51) wp.org #16 ↑1 2 too low 15 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #24 ↓6 9 too low 16 Lightweight Sidebar Manager 80K+ · 4.2★ (21) wp.org #9 ↑3 7 too high 17 Events Made Easy 1K+ · 4.6★ (111) wp.org #21 ↑1 4 too low 18 Custom Adobe Fonts (Typekit) 60K+ · 4.4★ (8) wp.org #7 ↑2 11 too high 19 Fullwidth Templates for Any Theme & Page Builder 20K+ · 4.7★ (42) wp.org #18 ↑2 1 too high 20 Salt Shaker 7K+ · 4.7★ (27) wp.org #15 ↑1 5 too high 21 Bus Ticket Booking with Seat Reservation 700+ · 4.9★ (41) wp.org #22 1 too low 22 Content Forge – AI & non-AI content generator, scheduled AI posts, dummy data for your site 60+ · 5.0★ (1) wp.org #10 ↑1 12 too high 23 Themebeez Toolkit 8K+ · 5.0★ (1) wp.org #13 ↑2 10 too high 24 Template Sell Demo Importer 70+ · 0.0★ (0) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.