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wp.org search vs our merit ranking: “easily customizable category widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “easily customizable category widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Essential Widgets shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #2 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 ↑1 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #4 ↓1 5 The Events Calendar 600K+ · 4.2★ (2,463) wp.org #5 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #6 7 Polylang 900K+ · 4.7★ (3,004) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #7 ↑1 wp.org ranks it 1 place above merit 9 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #11 ↓1 wp.org ranks it 2 places below merit 10 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↑4 11 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #13 ↑2 wp.org ranks it 2 places below merit 12 Smart Slider 3 800K+ · 4.9★ (1,125) wp.org #14 ↑3 wp.org ranks it 2 places below merit 13 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #15 ↑3 wp.org ranks it 2 places below merit 14 WPB Accordion Menu – Collapsible Vertical Sidebar Responsive Mobile Menu – WooCommerce Category Accordion 10K+ · 4.4★ (54) wp.org #9 wp.org ranks it 5 places above merit 15 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #24 wp.org ranks it 9 places below merit 16 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #21 ↑1 wp.org ranks it 5 places below merit 17 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #19 ↓4 wp.org ranks it 2 places below merit 18 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #20 ↓3 wp.org ranks it 2 places below merit 19 Gallery by BestWebSoft – Customizable Image and Photo Galleries for WordPress 10K+ · 4.0★ (158) wp.org #17 ↑3 wp.org ranks it 2 places above merit 20 Events Widgets For Elementor And The Events Calendar 10K+ · 4.5★ (108) wp.org #18 ↓5 wp.org ranks it 2 places above merit 21 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #23 ↑1 wp.org ranks it 2 places below merit 22 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #16 ↑8 wp.org ranks it 6 places above merit 23 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #22 ↑1 wp.org ranks it 1 place above merit 24 Essential Widgets 10K+ · 3.5★ (2) wp.org #12 wp.org ranks it 12 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.