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wp.org search vs our merit ranking: “elementor form crm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor form crm”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Dynamics CRM for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms shows at wp.org #13 but places #20 on merit, a gap of 7 places. Its 300+ installs carry it up the search order; its 4.9★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg places #12 on merit, 4.9★ from 4755 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #2 3 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #3 4 Database for Contact Form 7, WPforms, Elementor forms 60K+ · 4.8★ (124) wp.org #4 5 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #5 6 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #8 2 too low 7 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #6 1 too high 8 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1398) wp.org #7 1 too high 9 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #9 10 WS Form LITE – Drag & Drop Contact Form Builder 10K+ · 5.0★ (322) wp.org #12 2 too low 11 WP Zoho for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms – CRM, Bigin 3K+ · 5.0★ (44) wp.org #10 1 too high 12 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #22 10 too low 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #16 3 too low 14 Integration for Mailchimp and Contact Form 7, WPForms, Elementor, Ninja Forms 8K+ · 5.0★ (30) wp.org #11 3 too high 15 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #23 8 too low 16 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #20 4 too low 17 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #15 2 too high 18 Integration for HubSpot and Contact Form 7, WPForms, Elementor, Ninja Forms 5K+ · 4.9★ (53) wp.org #14 4 too high 19 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #19 20 WP Dynamics CRM for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms 300+ · 4.9★ (19) wp.org #13 7 too high 21 Integration for Pipedrive and Contact Form 7, WPForms, Elementor, Ninja Forms 1K+ · 5.0★ (26) wp.org #17 4 too high 22 Conditional Logic Emails, Fields, Redirect for Elementor Forms 2K+ · 4.3★ (12) wp.org #24 2 too low 23 Integration for Google Sheets and Contact Form 7, WPForms, Elementor, Ninja Forms 1K+ · 5.0★ (2) wp.org #21 2 too high 24 Integrations of Zoho CRM with Elementor form 200+ · 3.7★ (3) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.