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wp.org search vs our merit ranking: “elementor kits”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor kits”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Thim Kit for Elementor – Pre-built Templates & Widgets for Elementor shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 20K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #8 on merit, 4.8★ from 27820 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 ↑1 3 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #3 ↓1 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 1 too low 5 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #7 2 too low 6 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #10 ↑1 4 too low 7 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #4 3 too high 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #16 ↑2 8 too low 9 Style Kits for Elementor 10K+ · 4.7★ (44) wp.org #8 1 too high 10 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #12 ↓2 2 too low 11 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #11 ↑1 12 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #9 3 too high 13 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #19 ↑1 6 too low 14 OoohBoi Steroids for Elementor 40K+ · 4.8★ (118) wp.org #21 7 too low 15 Connect Polylang for Elementor 100K+ · 4.8★ (51) wp.org #17 ↓2 2 too low 16 BEW – Elementor Addons, Templates & AI Builder 20K+ · 4.5★ (28) wp.org #14 2 too high 17 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (66) wp.org #23 ↓7 6 too low 18 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #22 ↑1 4 too low 19 Thim Kit for Elementor – Pre-built Templates & Widgets for Elementor 20K+ · 4.2★ (5) wp.org #6 13 too high 20 LA-Studio Element Kit for Elementor 10K+ · 5.0★ (7) wp.org #15 ↑2 5 too high 21 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #13 8 too high 22 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #18 ↑1 4 too high 23 Ultimate Store Kit – Store Builder Addons for Elementor, WooCommerce Store Builder, EDD Store Builder 3K+ · 4.5★ (10) wp.org #24 1 too low 24 News Kit Addons For Elementor 3K+ · 3.6★ (5) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.