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wp.org search vs our merit ranking: “elementor logo carousel”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor logo carousel”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Testimonial Carousel For Elementor shows at wp.org #17 but places #24 on merit, a gap of 7 places. Its 10K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #3 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #4 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #5 ↑1 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #7 ↑3 1 too low 7 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #6 ↓1 1 too high 8 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #8 ↓1 9 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #9 ↓1 10 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #11 ↑1 1 too low 11 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #12 ↓3 1 too low 12 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #10 ↑1 2 too high 13 Carousel Slider 30K+ · 4.3★ (160) wp.org #15 ↓1 2 too low 14 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #20 ↓2 6 too low 15 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #13 ↑6 2 too high 16 Sina Extension for Elementor 40K+ · 4.9★ (35) wp.org #18 ↓1 2 too low 17 Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27) wp.org #14 ↓1 3 too high 18 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #21 ↓1 3 too low 19 Post Slider and Post Carousel with Post Vertical Scrolling Widget – A Responsive Post Slider 10K+ · 4.7★ (31) wp.org #24 ↓1 5 too low 20 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #23 ↓1 3 too low 21 Logo Showcase – Responsive Logo Carousel, Logo Slider & Logo Grid 5K+ · 4.6★ (10) wp.org #16 ↓1 5 too high 22 Logo Slider and Showcase 7K+ · 3.9★ (17) wp.org #19 3 too high 23 WPZOOM Addons for Elementor – Starter Templates & Widgets 20K+ · 5.0★ (2) wp.org #22 ↓1 1 too high 24 Testimonial Carousel For Elementor 10K+ · 3.0★ (2) wp.org #17 ↓1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.