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wp.org search vs our merit ranking: “expand collapse”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “expand collapse”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FAQly – Ultimate FAQ shows at wp.org #13 but places #20 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 3.8★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Accordion – AI-Powered FAQ & Accordion Blocks, Product FAQ places #3 on merit, 4.9★ from 358 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Product Tabs for WooCommerce & WordPress Tabs Builder – Smart Tabs 10K+ · 4.9★ (134) wp.org #3 ↓1 2 too low 2 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #4 ↓1 2 too low 3 Easy Accordion – AI-Powered FAQ & Accordion Blocks, Product FAQ 70K+ · 4.9★ (358) wp.org #8 ↑2 5 too low 4 Accordions – Responsive Accordion & FAQ Plugin for WordPress 1K+ · 4.6★ (10) wp.org #2 ↑3 2 too high 5 Accordion FAQ – Compatible With All Page Builder (Elementor, Gutenberg) 30K+ · 4.6★ (676) wp.org #9 ↓1 4 too low 6 Collapse Magic 1K+ · 3.7★ (6) wp.org #1 5 too high 7 Accordions 20K+ · 4.5★ (90) wp.org #6 1 too high 8 JS Archive List 3K+ · 4.8★ (45) wp.org #7 1 too high 9 JS Categories List Widget 1K+ · 4.8★ (15) wp.org #5 ↓1 4 too high 10 Nav Menu Collapse 3K+ · 5.0★ (14) wp.org #14 ↓2 4 too low 11 Advanced Accordion Gutenberg Block – Create Beautiful FAQs, Content Accordions & Interactive Tabs 9K+ · 4.1★ (34) wp.org #15 ↑2 4 too low 12 Iks Menu – WordPress Category Accordion Menu & FAQs 10K+ · 5.0★ (27) wp.org #22 10 too low 13 S SFN Easy FAQ Manager 2K+ · 4.4★ (12) wp.org #10 ↓1 3 too high 14 Happy FAQs – FAQ, Product FAQ & Help Center 1K+ · 4.8★ (23) wp.org #21 ↓5 7 too low 15 Heroic Table of Contents 5K+ · 4.7★ (10) wp.org #16 ↓1 1 too low 16 Easy Accordion Block – Accordion, FAQ & Collapsible Content for the Block Editor 7K+ · 4.4★ (16) wp.org #19 ↑1 3 too low 17 Text Unfold For Elementor 3K+ · 4.6★ (7) wp.org #11 6 too high 18 FAQ Schema – Accordion, Tab, Slider & Gutenberg Block 2K+ · 3.8★ (9) wp.org #12 ↑1 6 too high 19 Timeline Block – tell your story with elegant timelines 3K+ · 5.0★ (6) wp.org #17 ↑2 2 too high 20 FAQly – Ultimate FAQ 1K+ · 3.8★ (5) wp.org #13 ↑1 7 too high 21 Timeline – Tell Your Story Through Events and Milestones 2K+ · 4.3★ (6) wp.org #23 2 too low 22 Rino's Toolkit for Elementor 100+ · 5.0★ (2) wp.org #20 ↑2 2 too high 23 Bulk Menu Edit 700+ · 3.7★ (3) wp.org #24 ↓1 1 too low 24 Read More Button – Expand Content Without Refresh 100+ · 5.0★ (1) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.