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wp.org search vs our merit ranking: “extract urls”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “extract urls”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

External files in Media Library shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 500+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FooGallery Photo Gallery : Image, Video & Masonry Galleries places #10 on merit, 4.8★ from 995 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Export All URLs 50K+ · 4.6★ (94) wp.org #1 2 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 1 too low 3 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #5 ↑2 2 too low 4 Export Media URLs 7K+ · 5.0★ (29) wp.org #2 2 too high 5 File Manager 1M+ · 4.6★ (1492) wp.org #4 ↑1 1 too high 6 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #7 1 too low 7 WP Activity Log 300K+ · 4.7★ (490) wp.org #6 ↓2 1 too high 8 File Manager Pro – Filester 100K+ · 4.9★ (155) wp.org #8 ↑6 9 WPIDE – File Manager & Code Editor 40K+ · 4.8★ (306) wp.org #14 5 too low 10 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #17 ↓7 7 too low 11 Media Library Organizer – Folders, File Manager & Media Categories 20K+ · 4.7★ (150) wp.org #12 1 too low 12 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #19 ↑1 7 too low 13 File Manager 10K+ · 4.3★ (202) wp.org #15 ↑8 2 too low 14 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #13 ↓2 1 too high 15 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #20 ↓3 5 too low 16 WPSpeed – WordPress Speed, Cache & Performance Optimization (Core Web Vitals, PageSpeed 100) 2K+ · 4.9★ (40) wp.org #18 ↓3 2 too low 17 SNY Auto Featured Image 1K+ · 4.3★ (12) wp.org #9 8 too high 18 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #11 ↓3 7 too high 19 FastDup – Fastest WordPress Migration & Duplicator 5K+ · 4.6★ (27) wp.org #21 ↑1 2 too low 20 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #23 3 too low 21 External files in Media Library 500+ · 5.0★ (4) wp.org #10 11 too high 22 W Widget Output Cache 200+ · 4.9★ (7) wp.org #22 23 Topic SEO Content Optimization Tool 1K+ · 4.0★ (4) wp.org #24 1 too low 24 Limited Admin Menu Access by URLs 10+ · 0.0★ (0) wp.org #16 ↓3 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.