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wp.org search vs our merit ranking: “fake views”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fake views”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Anti Fake Orders & IP Blocker shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 300+ installs carry it up the search order; its 1.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning places #6 on merit, 4.8★ from 1039 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 3 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #9 6 too low 4 Fraud Prevention For WooCommerce and EDD 4K+ · 3.7★ (23) wp.org #3 1 too high 5 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #4 1 too high 6 Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning 30K+ · 4.8★ (1039) wp.org #20 14 too low 7 New User Approve 20K+ · 4.3★ (131) wp.org #11 4 too low 8 FakerPress 10K+ · 4.9★ (205) wp.org #18 10 too low 9 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #7 2 too high 10 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #24 14 too low 11 VikBooking Hotel Booking Engine & PMS 8K+ · 4.8★ (61) wp.org #19 8 too low 12 Checkout Shield for WooCommerce – Stop Fake Orders, Spam Bots & Card Testing 400+ · 5.0★ (5) wp.org #6 6 too high 13 Accept Donations with PayPal & Stripe 10K+ · 3.8★ (23) wp.org #12 1 too high 14 Easy PayPal & Stripe Buy Now Button 10K+ · 4.5★ (24) wp.org #15 1 too low 15 PiWeb Live sales notification for WooCommerce 40K+ · 4.1★ (29) wp.org #16 1 too low 16 Product Attachment for WooCommerce 6K+ · 4.5★ (24) wp.org #17 1 too low 17 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #22 5 too low 18 Shipping Method Display Style for WooCommerce 2K+ · 4.6★ (21) wp.org #21 3 too low 19 Linked Variations for WooCommerce – Link Separate Products by Attribute with Swatches, Quick View & Shortcodes 500+ · 4.2★ (5) wp.org #8 11 too high 20 Counter live visitors for WooCommerce 4K+ · 5.0★ (5) wp.org #13 7 too high 21 Easy PayPal Shopping Cart 1K+ · 3.9★ (15) wp.org #23 2 too low 22 Init View Count – AI-Powered, Trending, REST API 80+ · 5.0★ (3) wp.org #14 8 too high 23 Checkout Guard – Block Fake Orders, Spam & Fraud for WooCommerce 90+ · 5.0★ (2) wp.org #10 13 too high 24 Anti Fake Orders & IP Blocker 300+ · 1.0★ (2) wp.org #5 19 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.