Easy PayPal & Stripe Buy Now Button
by Scott Paterson · eCommerce
Also makes 12 other plugins · 40.5K+ installs across the portfolio →
Add a PayPal Buy Now Button to your website and start selling with PayPal and Stripe today. No Coding Required. Official PayPal & Stripe Partner.
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Health
A 85/100
no flags
Active installs
10K+
≈15K estimated
Momentum
+68%
downloads vs prior 30d
Biggest opportunity: Swap “gateway”, “shop” and “ecommerce” for “buy now”, “where to buy” and “buy”. “gateway” isn't earning its slot: you're not in the first 24 results for its own search. “buy now” sits at #5 untagged, close enough for a declared tag to move it up. “shop” isn't earning its slot: you're not in the first 24 results for its own search. “where to buy” sits at #6 untagged, close enough for a declared tag to move it up. “ecommerce” isn't earning its slot: it only gets you to #24. “buy” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 9,753 eCommerce plugins
Install conversion
How it's measured →2.6%
of downloads still active
At least 10K of 387.4K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,149 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 39 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 24 reviews, smoothed to 4.23★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| buy now button | #4 | #4 | 0 |
| buy now | #5 | #6 | 0 |
| paypal button your tag | #6 | #7 | down 1 |
| buy | #7 | #9 | 0 |
| where to buy | #6 | #8 | down 1 |
| now | #10 | #11 | down 1 |
| paypal your tag | #11 | #13 | 0 |
| buy button | #8 | #9 | 0 |
| wp ecommerce | #8 | #12 | down 1 |
| buy it now | #5 | #5 | 0 |
| buy now button wordpress plugin | #6 | #7 | 0 |
| gateway paypal | #6 | #6 | up 1 |
| paypal gateway | #6 | #7 | up 1 |
| stripe | #20 | #19 | down 1 |
| paypal pro | #8 | #9 | 0 |
| ecommerce your tag | #24 | #17 | 0 |
| ecommerce plugin | #15 | #17 | 0 |
| paypal advanced | #9 | #14 | 0 |
| today | #23 | #20 | up 1 |
| wp stripe | #10 | #14 | up 1 |
| gateway your tag | Not in the top 24 | ||
| shop your tag | Not in the top 24 | ||
66 searches this plugin appeared in over the last 90 days, 20 listed. 33 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “gateway”, “shop” and “ecommerce” for “buy now”, “where to buy” and “buy”. “gateway” isn't earning its slot: you're not in the first 24 results for its own search. “buy now” sits at #5 untagged, close enough for a declared tag to move it up. “shop” isn't earning its slot: you're not in the first 24 results for its own search. “where to buy” sits at #6 untagged, close enough for a declared tag to move it up. “ecommerce” isn't earning its slot: it only gets you to #24. “buy” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “paypal”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 17.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
1mo ago
latest release · v2.0.6 · 23 Sep 2026
40
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 46% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; the previous band took 23 months to cross, which places it about 50% of the way through.
Install history since 16 Nov 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ endomorph9mo ago
This is a great little plugin and did exactly what I needed. I found a small bug in it which I sent to the developer and they released a fix in 1 day – thats excellent response !
Read on wp.org ↗ - ★★★★★ joanna20204.8y ago
Wonderful service, we solved the problem almost immediately. Thank you! Joanna
Read on wp.org ↗ - ★★★★★ rwarom15.1y ago
For some reason could not receive the zip file so impossible to load plugin. Colin from support sorted it all out for me and loaded the plugin to my WordPress site. Excellent support and would highly recommend this plugin.
Read on wp.org ↗ - ★★★★★ steadfastdev5.7y ago
Install the button quite easily and had no issues. Then noticed it was not working if someone accessed our website via the Instagram browser. Reached out to support and they were able to find and fix the redirect issue within days! Often support offered, even for a paid plugin, is a total joke so I was so happy to have someone take care of the issue. Thanks!
Read on wp.org ↗ - ★★★★★ c jeff oakes7.0y ago
This used to be a great plugin, but was useless in the new editor.
Read on wp.org ↗ - ★★★★★ noosha7.1y ago
It just works with Classic editor.
Read on wp.org ↗ - ★★★★★ curtds7.6y ago
It’s a great plugin, it was working great but for some reason the button won’t shop up in the editor when I site SiteOrigin Page Builder. But it did yesterday and I haven’t made any changes with my site or add new plugins or anything, so I don’t know what the problem is. But I can still shortcode it, the button just doesn’t show up. Curt
Read on wp.org ↗ - ★★★★★ steveja77.6y ago
Using this plugin is much easier than going into my PayPal account to create buttons. I had a minor support issue that was resolved very quickly. Very satisfied with this product.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.0.5 7/21/26 Fix – Small Stripe security bug. Fix – Resolved “translation loading triggered too early” notice (and related “headers already sent” warnings) on WordPress 6.7+ by no longer translating option defaults before the 2.0.5
- — Version 2.0.4 1/28/26 Fix – PayPal debit and credit card payments now correctly redirect to the success URL configured in global settings. 2.0.4
- — Version 2.0.3 12/9/25 Fix – PayPal SDK loading conflict causing PayPal buttons to not display on some websites. Fix – PayPal Commerce Platform API call check status issue. 2.0.3
- — Version 2.0.2 12/3/25 Fix – Fixed PayPal SDK loading conflict when multiple buttons are placed on the same page. 2.0.2
- — Version 2.0.1 5/15/25 Fix – Fixed small security issue on settings page. Change – Removed PayPal & Stripe connect notices. 2.0.1
- — Version 2.0 4/30/25 New – Added button manager. New – The code is now correctly setup for plugin translation into different languages. New – Added deactivation survey. Fix – Fixed small security issue. 2.0
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (2.0.6). Sites still on an older version should update.
- Patched Medium · 5.3 Easy PayPal & Stripe Buy Now Button 1.8 - 2.0.5 - Unauthenticated Arbitrary Payment Amount Reduction ↗2026-09-28 CVE-2026-90987 Client-Side Enforcement of Server-Side Security Affects 1.8 - 2.0.5 Patched in 2.0.6
- Patched High · 7.2 Easy PayPal & Stripe Buy Now Button <= 2.0.4 - Unauthenticated Stored Cross-Site Scripting ↗2026-07-28 CVE-2026-65517 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.4 Patched in 2.0.5
- Patched Medium · 4.4 Easy PayPal Buy Now Button <= 2.0 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-05-07 CVE-2025-47623 Improper Neutralization of Input During Web Page Generation Affects <= 2.0 Patched in 2.0.1
- Patched Medium · 6.4 Easy PayPal Buy Now Button <= 1.7.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-01-19 CVE-2022-4628 Improper Neutralization of Input During Web Page Generation Affects <= 1.7.3 Patched in 1.7.4
- Patched Medium · 5.4 Easy PayPal Buy Now Button <= 1.7.2 - Cross-Site Request Forgery to Cross-Site Scripting ↗2017-06-12 Cross-Site Request Forgery Affects < 1.7.3 Patched in 1.7.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Easy PayPal & Stripe Buy Now Button when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Ecommerce
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add a PayPal Buy Now Button to your website and start selling with PayPal and Stripe today. No Coding Requi..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ✓ Names who it is for Names its audience or use cases ("if you have", "who need").
- ✓ Names what it works with Mentions Stripe, PayPal.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 2,940 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "gateway", "shop" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-04 20K+ → 10K+ down after 681 days in tier
- 2023-04-23 30K+ → 20K+ down after 109 days in tier
- 2023-01-04 20K+ → 30K+ up after 1510 days in tier
- 2018-11-16 10K+ → 20K+ up after 923 days in tier
- 2016-05-07 8K+ → 10K+ up after 146 days in tier
- 2015-12-13 7K+ → 8K+ up after 29 days in tier
- 2015-11-14 5K+ → 7K+ up after 56 days in tier
- 2015-09-19 3K+ → 5K+ up after 115 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce 7M+ installs · 4.5★ · 2 shared tags A -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags B -
Accept Donations with PayPal & Stripe 10K+ installs · 3.9★ · 2 shared tags B -
Simple Shopping Cart 10K+ installs · 4.5★ · 2 shared tags A -
PayPal Enterprise Payments (formerly Braintree) for WooCommerce 10K+ installs · 2.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Easy PayPal & Stripe Buy Now Button into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-ecommerce-paypal" width="480" height="300" style="border:0" loading="lazy" title="Easy PayPal & Stripe Buy Now Button — Plugin Pulse"></iframe> Easy PayPal & Stripe Buy Now Button: 10K+ active installs, 4.5★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-ecommerce-paypal
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