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wp.org search vs our merit ranking: “find broken links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “find broken links”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Check for Broken Links – Broken Link Checker & SEO Suite shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 4.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #11 on merit, 4.7★ from 5,231 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #5 wp.org ranks it 2 places below merit 4 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #6 wp.org ranks it 2 places below merit 5 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #8 wp.org ranks it 3 places below merit 6 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #9 wp.org ranks it 3 places below merit 7 Better Find and Replace – AI-Powered Suggestions 40K+ · 4.6★ (171) wp.org #7 8 Gallery Custom Links 30K+ · 4.7★ (208) wp.org #10 wp.org ranks it 2 places below merit 9 P Page Links To 100K+ · 4.9★ (157) wp.org #11 wp.org ranks it 2 places below merit 10 Broken Link Notifier 1K+ · 4.8★ (14) wp.org #4 wp.org ranks it 6 places above merit 11 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,231) wp.org #19 wp.org ranks it 8 places below merit 12 Link Library 10K+ · 4.7★ (97) wp.org #15 wp.org ranks it 3 places below merit 13 Link Whisper Free 30K+ · 4.2★ (151) wp.org #16 wp.org ranks it 3 places below merit 14 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #18 wp.org ranks it 4 places below merit 15 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #3 wp.org ranks it 12 places above merit 16 Easy Affiliate Links 6K+ · 4.2★ (34) wp.org #12 wp.org ranks it 4 places above merit 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #22 wp.org ranks it 5 places below merit 18 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #14 wp.org ranks it 4 places above merit 19 Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ · 4.7★ (26) wp.org #20 wp.org ranks it 1 place below merit 20 Link Checker 4K+ · 3.2★ (30) wp.org #17 wp.org ranks it 3 places above merit 21 Hide Broken Shortcodes 400+ · 4.5★ (10) wp.org #21 22 Interlinks Manager – Internal Links Optimizer 7K+ · 4.6★ (5) wp.org #13 wp.org ranks it 9 places above merit 23 Broken Link Checker – SEO and 404 error Fix 90+ · 5.0★ (1) wp.org #23 24 Tidy Broken Link Scan – Broken Link Checker for Links & Images 10+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.