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wp.org search vs our merit ranking: “font awesome social widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “font awesome social widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ThemeZee Widget Bundle shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 5K+ installs carry it up the search order; its 4.8★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty places #7 on merit, 5.0★ from 1,245 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #1 ↑1 2 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #2 ↑2 3 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #3 ↓2 4 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #5 ↓2 wp.org ranks it 1 place below merit 5 Easy Social Icons 20K+ · 4.4★ (84) wp.org #4 ↑7 wp.org ranks it 1 place above merit 6 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #8 ↓2 wp.org ranks it 2 places below merit 7 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1,245) wp.org #11 ↓4 wp.org ranks it 4 places below merit 8 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #9 ↑5 wp.org ranks it 1 place below merit 9 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #7 ↑1 wp.org ranks it 2 places above merit 10 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #13 ↑3 wp.org ranks it 3 places below merit 11 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #15 ↑2 wp.org ranks it 4 places below merit 12 Flipbox – Awesomes Flip Boxes Image Overlay 9K+ · 4.7★ (149) wp.org #10 ↓1 wp.org ranks it 2 places above merit 13 MaxButtons – Create buttons 70K+ · 4.9★ (1,093) wp.org #22 ↑1 wp.org ranks it 9 places below merit 14 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #18 ↑1 wp.org ranks it 4 places below merit 15 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #24 wp.org ranks it 9 places below merit 16 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #14 ↓2 wp.org ranks it 2 places above merit 17 Dashboard Widgets Suite 4K+ · 4.9★ (38) wp.org #19 ↑1 wp.org ranks it 2 places below merit 18 ThemeZee Widget Bundle 5K+ · 4.8★ (4) wp.org #6 ↓1 wp.org ranks it 12 places above merit 19 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #20 wp.org ranks it 1 place below merit 20 Ocean Extra 400K+ · 3.3★ (67) wp.org #17 ↑1 wp.org ranks it 3 places above merit 21 Social LikeBox & Feed 10K+ · 3.3★ (47) wp.org #21 ↑1 22 Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) wp.org #16 ↓1 wp.org ranks it 6 places above merit 23 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #12 ↑1 wp.org ranks it 11 places above merit 24 Cool Author Box – For Widget and Post Content 500+ · 5.0★ (2) wp.org #23 ↑1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.