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wp.org search vs our merit ranking: “font uploader”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “font uploader”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mux Video Uploader shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 100+ installs carry it up the search order; its 4.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements places #8 on merit, 4.9★ from 542 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1,148) wp.org #1 2 Jooosi Fon – Use Custom Fonts, Google Fonts or Adobe Fonts 4K+ · 5.0★ (25) wp.org #4 ↓1 wp.org ranks it 2 places below merit 3 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #12 ↓2 wp.org ranks it 9 places below merit 4 Wbcom Designs – Custom Font Uploader 3K+ · 3.8★ (14) wp.org #2 ↑4 wp.org ranks it 2 places above merit 5 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #10 wp.org ranks it 5 places below merit 6 EWWW Image Optimizer 1M+ · 4.8★ (1,845) wp.org #14 ↓6 wp.org ranks it 8 places below merit 7 Local Fonts Uploader – Upload & Host Any Font Locally for GDPR 4K+ · 5.0★ (6) wp.org #3 ↓1 wp.org ranks it 4 places above merit 8 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #19 wp.org ranks it 11 places below merit 9 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #17 ↑1 wp.org ranks it 8 places below merit 10 WP Offload Media Lite for Amazon S3, DigitalOcean Spaces, and Google Cloud Storage 30K+ · 3.7★ (115) wp.org #11 ↑2 wp.org ranks it 1 place below merit 11 Lightbox slider – Responsive Lightbox Gallery 3K+ · 4.7★ (24) wp.org #9 ↓2 wp.org ranks it 2 places above merit 12 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #16 ↓2 wp.org ranks it 4 places below merit 13 Viable URL Media Uploader 90+ · 5.0★ (5) wp.org #5 wp.org ranks it 8 places above merit 14 Advanced User Avatar | Custom Profile Picture Uploader for WordPress, WooCommerce, and BuddyPress 300+ · 5.0★ (6) wp.org #6 ↑3 wp.org ranks it 8 places above merit 15 Drag and Drop Multiple File Upload for WooCommerce 5K+ · 4.9★ (20) wp.org #13 ↓2 wp.org ranks it 2 places above merit 16 Visual CSS Style Editor 30K+ · 4.1★ (90) wp.org #20 ↓5 wp.org ranks it 4 places below merit 17 Easy Social Icons 20K+ · 4.4★ (84) wp.org #23 wp.org ranks it 6 places below merit 18 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #24 wp.org ranks it 6 places below merit 19 JVM Rich Text Icons 3K+ · 5.0★ (10) wp.org #15 ↓3 wp.org ranks it 4 places above merit 20 WebMan Amplifier 1K+ · 3.9★ (7) wp.org #8 ↓3 wp.org ranks it 12 places above merit 21 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #21 ↓5 22 Advanced Age Verification Popup 700+ · 5.0★ (3) wp.org #22 ↓2 23 Mux Video Uploader 100+ · 4.0★ (2) wp.org #7 ↓3 wp.org ranks it 16 places above merit 24 Simple Fonts – Upload Custom Fonts for Any Theme or Page Builder 50+ · 0.0★ (0) wp.org #18 ↓1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.