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wp.org search vs our merit ranking: “form draft”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “form draft”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hash Form – Drag & Drop Form Builder shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #10 on merit, 4.9★ from 874 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 3 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #4 ↓1 1 too low 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 1 too high 5 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #6 ↓1 1 too low 6 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259) wp.org #5 ↓1 1 too high 7 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #7 ↓1 8 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 ↓1 5 too low 9 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (200) wp.org #12 3 too low 10 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #16 6 too low 11 Contact Form Email 8K+ · 4.3★ (102) wp.org #9 2 too high 12 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #18 ↓4 6 too low 13 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #17 ↓4 4 too low 14 Image CAPTCHA for Contact Form 7 and WPForms by HookAndHook (DSGVO/GDPR) 70K+ · 4.7★ (49) wp.org #10 ↓2 4 too high 15 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #20 ↓5 5 too low 16 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #22 6 too low 17 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #15 ↓4 2 too high 18 FormsDB – Save Elementor Forms to Google Sheets & Post Type 20K+ · 4.6★ (19) wp.org #11 ↓2 7 too high 19 Gravity Forms Zero Spam 100K+ · 4.3★ (24) wp.org #14 ↓4 5 too high 20 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #8 ↓1 12 too high 21 HT Contact Form – Drag & Drop Form Builder for WordPress 10K+ · 4.2★ (5) wp.org #24 ↓5 3 too low 22 Duplicate and Auto Draft Cleaner 100+ · 5.0★ (2) wp.org #19 ↓3 3 too high 23 Logicoo Form 100+ · 5.0★ (2) wp.org #21 ↓4 2 too high 24 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #23 ↓5 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.