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wp.org search vs our merit ranking: “form recovery”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “form recovery”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Gutenverse Form – Contact Form Builder, Block Form & Booking Form shows at wp.org #1 but places #18 on merit, a gap of 17 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #12 on merit, 4.9★ from 4,515 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #2 wp.org ranks it 1 place below merit 2 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #4 ↑2 wp.org ranks it 2 places below merit 3 Recarto – Abandoned Cart Recovery for WooCommerce 3K+ · 4.5★ (28) wp.org #3 4 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #7 wp.org ranks it 2 places below merit 6 Code Snippets 1M+ · 4.7★ (510) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #5 ↓1 wp.org ranks it 2 places above merit 8 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #10 ↓1 wp.org ranks it 2 places below merit 9 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 ↑4 wp.org ranks it 3 places below merit 11 Easy Form Builder by WhiteStudio – Drag & Drop Form Builder 1K+ · 5.0★ (70) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #18 ↓2 wp.org ranks it 6 places below merit 13 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #16 ↓3 wp.org ranks it 3 places below merit 14 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #19 ↓7 wp.org ranks it 5 places below merit 15 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #14 ↑7 wp.org ranks it 1 place above merit 16 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #17 ↓3 wp.org ranks it 1 place below merit 17 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #20 ↓1 wp.org ranks it 3 places below merit 18 Gutenverse Form – Contact Form Builder, Block Form & Booking Form 10K+ · 5.0★ (1) wp.org #1 wp.org ranks it 17 places above merit 19 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #22 ↓2 wp.org ranks it 3 places below merit 20 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #23 wp.org ranks it 3 places below merit 21 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #15 wp.org ranks it 6 places above merit 22 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #24 ↓6 wp.org ranks it 2 places below merit 23 Custom Recovery Mode Email 100+ · 5.0★ (1) wp.org #11 ↓1 wp.org ranks it 12 places above merit 24 SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 4K+ · 5.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.