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wp.org search vs our merit ranking: “full width templates”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “full width templates”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Blocks Starter Templates – Block Templates & Patterns shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #11 on merit, 4.7★ from 5042 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #2 3 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #4 ↓1 1 too low 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 1 too low 5 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #6 1 too low 6 Fullwidth Templates for Any Theme & Page Builder 20K+ · 4.7★ (42) wp.org #3 ↑1 3 too high 7 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #9 ↑1 2 too low 8 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #11 ↓2 3 too low 9 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #13 ↓1 4 too low 10 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #16 6 too low 11 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #19 ↓1 8 too low 12 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #15 ↓2 3 too low 13 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #8 ↑3 5 too high 14 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #23 9 too low 15 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #20 ↓1 5 too low 16 WPKoi Templates for Elementor 5K+ · 4.6★ (19) wp.org #7 9 too high 17 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #12 ↓4 5 too high 18 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #17 ↓2 1 too high 19 Contact Form by Supsystic – Drag & Drop Form Builder with Templates & Form Statistics 6K+ · 4.7★ (92) wp.org #18 1 too high 20 Custom Field Template 30K+ · 4.0★ (24) wp.org #14 6 too high 21 9MAIL – WordPress Email Templates Designer 200+ · 5.0★ (4) wp.org #21 ↓1 22 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #24 ↓2 2 too low 23 WP Page Templates 300+ · 2.7★ (3) wp.org #22 ↓1 1 too high 24 Blocks Starter Templates – Block Templates & Patterns 1K+ · 3.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.