Mailonix – Email Template Customizer for WooCommerce
by VillaTheme · Email & Marketing
Also makes 56 other plugins · 156.1K+ installs across the portfolio →
Make your WooCommerce emails become professional.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
no flags
Active installs
20K+
≈25K estimated
Momentum
+4%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce”, “email” and “woocommerce email” for “woocommerce email customizer”, “email reminder” and “email designer”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce email customizer” sits at #6 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: it only gets you to #24. “email reminder” sits at #7 untagged, close enough for a declared tag to move it up. “woocommerce email” isn't earning its slot: it only gets you to #22. “email designer” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 20K of 896.6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 105 reviews, smoothed to 4.44★
5 of 5 tags set · short description in place
0 of 5 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
36%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woocommerce email template customizer | #1 | #1 | 0 |
| email template your tag | #3 | #4 | 0 |
| customizer for woocommerce | #3 | #3 | 0 |
| email customizer your tag | #6 | #6 | 0 |
| confirm email woocommerce | #3 | #4 | 0 |
| woocommerce thank you page customizer | #3 | #3 | up 1 |
| woocommerce email customizer | #6 | #9 | up 1 |
| wordpress email customizer | #4 | #5 | up 1 |
| email reminder | #7 | #7 | 0 |
| template | #13 | #12 | up 2 |
| email templates | #8 | #11 | up 3 |
| customizer | #14 | #10 | up 2 |
| woocommerce customizer | #6 | #7 | up 2 |
| email designer | #11 | #11 | 0 |
| woocommerce email your tag | #22 | #20 | down 1 |
| email your tag | #24 | #21 | 0 |
| woocommerce product customizer | #8 | #9 | up 1 |
| email design | #15 | #16 | 0 |
| bulk email | #15 | #18 | 0 |
| wordpress email template | #9 | #16 | up 1 |
| woocommerce your tag | Not in the top 24 | ||
225 searches this plugin appeared in over the last 90 days, 20 listed. 183 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce”, “email” and “woocommerce email” for “woocommerce email customizer”, “email reminder” and “email designer”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce email customizer” sits at #6 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: it only gets you to #24. “email reminder” sits at #7 untagged, close enough for a declared tag to move it up. “woocommerce email” isn't earning its slot: it only gets you to #22. “email designer” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 66.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
25d ago
latest release · v1.3.5 · 8 Oct 2026
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 46% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; the previous band took 17 months to cross, which places it about 50% of the way through.
Install history since 24 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ redsymbol125mo ago
I am using the Email Template Customizer for WooCommerce plugin. When I update the email content or change the logo image, the changes are not saved or updated properly. All plugins, themes, and WordPress versions are already updated, but the issue still exists. Please check and fix this problem. This topic was modified 1 month, 3 weeks ago by redsymbol12.
Read on wp.org ↗ - ★★★★★ faresa1.2y ago
Incompetent coders who, unfortunately, pass off display issues as a normal and functional situation for their plugin. No, their plugin is not responsive, and there is no editor for the mobile view. They tell you to figure it out yourself. Go elsewhere, it’s better.
Read on wp.org ↗ - ★★★★★ miroslavvasicek2.0y ago
After the latest update, this plugin stopped working for us. Edit was crashing WordPress, couldn’t create new email templates and when WooCommerce send an email it was empty…My client was pissed off. Switched to other plugin…
Read on wp.org ↗ - ★★★★★ ryan012002.0y ago
This plugin is great and I’ve been using it for years although recently the plugin has a security issue that allows hackers to inject harmful code into web pages. This can only happen on certain types of websites, and only if the site has a specific setting disabled. If you have this plugin and use it on your website, make sure to update to version 1.2.6 or higher to avoid this vulnerability. If you have a good security system in place like cloudfare or real simple security plugin you should be fine but this why you need to make sure your updating your software constantly
Read on wp.org ↗ - ★★★★★ soulipsyz2.5y ago
Plugin works fine but the absolute spammy popups every week that you can’t get rid of are just annoying. “Grab plugins every week until May 31st with 20% OFF!” like please stop!
Read on wp.org ↗ - ★★★★★ yantal2.5y ago
Excelente opción para darle diseño a los emails de woocommerce. Permite hacerlo con un solo template, que es muy facil de configurar, u por cada email en particular. Se aplica en minutos!
Read on wp.org ↗ - ★★★★★ intergemm2.5y ago
Good job guys
Read on wp.org ↗ - ★★★★★ Redlo2.6y ago
No voto. Esto pasa cuando obligais
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2026.06.19 2026.06.04 – version 1.3.1 – Fixed: Errors from customers’ feedback – Updated: Compatible with WC 10.8 2026.05.22 – version 1.3.0 – Updated: Compatible with WP 7.0 and WC 10.7 – Updated: Compatible with PixelYourSite 2026.06.19
- — Version 2026.01.23 2026.01.23
- — Version 2025.11.28 2025.10.06 – version 1.2.19 – Updated: Edit the “Cancelled Order” email for customers 2025.09.12 – version 1.2.18 – Fixed: Error vulnerable to Cross Site Scripting (XSS) 2025.11.28
- — Version 2025.07.24 2025.06.27 – version 1.2.16 – Added: Title in the Shipping Address component 2025.06.20 – version 1.2.15 – Fixed: Errors from customers’ feedback 2020.10.05 – version 1.0.1.2 – Fixed: shortcode {user_login} – The first r 2025.07.24
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.3.5). Sites still on an older version should update.
- Patched Medium · 4.4 Email Template Customizer for WooCommerce <= 1.2.17 - Authenticated (Shop manager+) Stored Cross-Site Scripting ↗2025-09-15 CVE-2025-64200 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.17 Patched in 1.2.18
- Patched Medium · 4.4 Email Template Customizer for WooCommerce <= 1.2.9.1 - Authenticated (Shop manager+) Stored Cross-Site Scripting ↗2024-10-15 CVE-2024-49288 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.9.1 Patched in 1.2.9.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 8 languages, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Make your WooCommerce emails become professional."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML, Polylang, TranslatePress and 2 more.
- ✓ Headings and lists 8 headings and 6 lists.
- ✓ Enough to quote 9,435 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Email Customizer" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-10-30 30K+ → 20K+ down after 509 days in tier
- 2024-06-08 20K+ → 30K+ up after 490 days in tier
- 2023-02-04 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 3 shared tags A -
Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ installs · 4.6★ · 3 shared tags A -
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 3 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Mailonix – Email Template Customizer for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-template-customizer-for-woo" width="480" height="300" style="border:0" loading="lazy" title="Mailonix – Email Template Customizer for WooCommerce — Plugin Pulse"></iframe> Mailonix – Email Template Customizer for WooCommerce: 20K+ active installs, 4.6★ (105 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/email-template-customizer-for-woo
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