Email Templates Customizer and Designer for WordPress and WooCommerce
by Saad Iqbal · Email & Marketing
Also makes 51 other plugins · 1.3M+ installs across the portfolio →
Design and send custom emails with Email Templates plugin for WordPress and WooCommerce
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
20K+
≈26K estimated
Momentum
+7%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 67/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
87 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 20K of 650.2K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 133 reviews, smoothed to 4.46★
5 of 5 tags set · short description in place
2 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
34%
Breadth
of keywords climbing, 28d
+0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email templates your tag | #1 | #1 | 0 |
| email template | #1 | #1 | 0 |
| email designer your tag | #2 | #2 | 0 |
| wordpress email customizer | #1 | #1 | 0 |
| designer | #4 | #4 | 0 |
| email customizer your tag | #4 | #2 | 0 |
| email design | #3 | #3 | up 1 |
| order email | #4 | #4 | 0 |
| woocommerce email your tag | #7 | #8 | up 2 |
| email client | #5 | #5 | 0 |
| templates | #9 | #8 | down 1 |
| woocommerce email template customizer | #3 | #2 | down 1 |
| woocommerce email customizer | #5 | #3 | down 1 |
| transactional email | #6 | #6 | down 1 |
| custom email | #6 | #6 | down 2 |
| email test | #6 | #6 | up 5 |
| test email | #6 | #6 | up 1 |
| email your tag | #10 | #10 | down 2 |
| design | #10 | #9 | down 2 |
| email deliverability | #7 | #6 | up 2 |
234 searches this plugin appeared in over the last 90 days, 20 listed. 170 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “order email”, “email client” and “woocommerce email customizer” (#4, #5 and #5 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 46.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
3d ago
latest release · v1.5.15 · 28 Oct 2026
40
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; the previous band took 4 years to cross, which places it about 63% of the way through.
Install history since 25 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Rakem8mo ago
Nice and easy plugin! I easyly found everything to customize a good email template the way I like it!
Read on wp.org ↗ - ★★★★★ ulrichgenisson8mo ago
A very good plugin—simple and effective. I’ve been using it for 6 years.
Read on wp.org ↗ - ★★★★★ evanltd9mo ago
Works well. Used on multiple sites for years. Support was responsive when we encountered a bug.
Read on wp.org ↗ - ★★★★★ gabrielledean12mo ago
This plugin has added an unwanted and unsolicited banner ad for another plugin into my wp-admin dashboard and it’s currently impossible to remove it. If it’s not fixed quickly I will look to use another template design option since this is malicious behaviour.
Read on wp.org ↗ - ★★★★★ Nirzar Bhatt1.3y ago
There are many bugs in this plugin, not at all usable.
Read on wp.org ↗ - ★★★★★ Przemek1.4y ago
Garbage, doesn’t even work with translations by default… Leaves bunch of English in mails.
Read on wp.org ↗ - ★★★★★ gerarde1.6y ago
This is a wonderfully simple plug-in which makes my site’s emails look beautiful. Well done. 5 stars ⭐⭐⭐⭐⭐
Read on wp.org ↗ - ★★★★★ Tamsin Carter1.8y ago
I have been impressed with the action and responsiveness of the support for this plugin. Thank you Mirza Hamza Baig. Tamsin
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.5.14 Fixed – Logo header image size. 1.5.14
- — Version 1.5.13 Tweak – Code Improvement. Fixed – Resolved conflicts with some plugins. 1.5.13
- — Version 1.5.12 Tweak – Compatible with WordPress Version 7.0 1.5.12
- — Version 1.5.11 Fixed – Minor bug fixes. 1.5.11
- — Version 1.5.10 Fixed: Default template override. Fixed – Minor bug fixes. 1.5.10
- — Version 1.5.9 Fixed: Double HTML Wrapper When Using Elementor Forms. 1.5.9
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.5.15). Sites still on an older version should update.
- 2019-10-25 CVE-2019-25150 Improper Neutralization of Special Elements in Output Used by a Downstream Component Affects <= 1.3 Patched in 1.3.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 12 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Design and send custom emails with Email Templates plugin for WordPress and WooCommerce"
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 12 headings and 7 lists.
- ✓ Enough to quote 6,442 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Email Customizer", "email designer" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-09 30K+ → 20K+ down after 1463 days in tier
- 2021-05-07 20K+ → 30K+ up after 735 days in tier
- 2019-05-03 10K+ → 20K+ up after 564 days in tier
- 2017-10-16 9K+ → 10K+ up after 73 days in tier
- 2017-08-04 8K+ → 9K+ up after 34 days in tier
- 2017-07-01 7K+ → 8K+ up after 61 days in tier
- 2017-05-01 6K+ → 7K+ up after 34 days in tier
- 2017-03-28 5K+ → 6K+ up after 103 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 3 shared tags B -
Email Customizer 300+ installs · 4.1★ · 3 shared tags C -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 2 shared tags A -
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 2 shared tags A -
9MAIL – WordPress Email Templates Designer 200+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Email Templates Customizer and Designer for WordPress and WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-templates" width="480" height="300" style="border:0" loading="lazy" title="Email Templates Customizer and Designer for WordPress and WooCommerce — Plugin Pulse"></iframe> Email Templates Customizer and Designer for WordPress and WooCommerce: 20K+ active installs, 4.6★ (133 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/email-templates
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