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wp.org search vs our merit ranking: “fundraising crm”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “fundraising crm”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

D

Ranked above its merit

Dekode Fundraising shows at wp.org #4 but places #13 on merit, a gap of 9 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO places #10 on merit, 4.8★ from 119 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #1 2 Donation Platform for WooCommerce: Fundraising & Donation Management 7K+ · 4.9★ (99) wp.org #2 3 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #3 4 Paymattic – Secure, Simple Payment & Donation with Subscription Payments, Recurring Donations, Customer Management 3K+ · 4.8★ (44) wp.org #5 wp.org ranks it 1 place below merit 5 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #8 ↓1 wp.org ranks it 3 places below merit 6 Chatbot for WordPress by Collect.chat ⚡️ 6K+ · 4.4★ (38) wp.org #6 7 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #9 wp.org ranks it 2 places below merit 8 WPSmartPay – Payment Forms, Invoices, Donations & Subscriptions 100+ · 4.7★ (18) wp.org #7 ↑1 wp.org ranks it 1 place above merit 9 Knit Pay – Cashfree, Instamojo, Razorpay, PayPal and more 2K+ · 4.9★ (100) wp.org #14 ↓1 wp.org ranks it 5 places below merit 10 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #16 ↓1 wp.org ranks it 6 places below merit 11 IgnitionDeck Crowdfunding Platform 100+ · 3.7★ (90) wp.org #15 ↓1 wp.org ranks it 4 places below merit 12 Ticket Tailor — Event Ticketing & Registration 4K+ · 4.3★ (46) wp.org #20 ↓1 wp.org ranks it 8 places below merit 13 D Dekode Fundraising 10+ · 0.0★ (0) wp.org #4 wp.org ranks it 9 places above merit 14 Mightycause Donation Forms and Embeds 200+ · 0.0★ (0) wp.org #12 ↓1 wp.org ranks it 2 places above merit 15 Funraise Giving Form 300+ · 5.0★ (1) wp.org #10 wp.org ranks it 5 places above merit 16 Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal 20+ · 5.0★ (1) wp.org #11 ↑9 wp.org ranks it 5 places above merit 17 Profiler Integration for Gravity Forms 50+ · 5.0★ (1) wp.org #13 ↓1 wp.org ranks it 4 places above merit 18 Integration for Salsa Engage and Gravity Forms 40+ · 0.0★ (0) wp.org #17 ↓1 wp.org ranks it 1 place above merit 19 Integration for Engaging Networks and Gravity Forms 90+ · 0.0★ (0) wp.org #18 ↓1 wp.org ranks it 1 place above merit 20 Raisely Donation Form 200+ · 0.0★ (0) wp.org #19 ↓1 wp.org ranks it 1 place above merit 21 DonatoTomato – Donation Plugin for Nonprofits – Fundraising & Recurring Giving — · 0.0★ (0) wp.org #22 wp.org ranks it 1 place below merit 22 DonateOcean – Donations via PayPal — · 0.0★ (0) wp.org #23 wp.org ranks it 1 place below merit 23 OrgFuse — · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 Koinonia Link 10+ · 5.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.