Email Template Designer – WP HTML Mail
by Hannes Etzelstorfer · Page Builders
Also makes 4 other plugins · 20.3K+ installs across the portfolio →
All in one email template designer for WooCommerce, Ninja Forms, Elementor Forms, Gravity Forms, CF7, Support Plus, EDD, ...
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Health
A 91/100
no flags
Active installs
20K+
≈29K estimated
Momentum
+188%
downloads vs prior 30d
Biggest opportunity: Swap “elementor”, “email” and “woocommerce email” for “html”, “mail” and “template”. “elementor” isn't earning its slot: you're not in the first 24 results for its own search. “html” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “mail” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce email” isn't earning its slot: you're not in the first 24 results for its own search. “template” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 72 average across 1,892 Page Builders plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 20K of 733.8K lifetime downloads are still running, in line with its category: the median Page Builders plugin keeps 2.4%, across 1,265 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 38 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 87 reviews, smoothed to 4.54★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
27
Momentum
Losing ground
-2.1
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-1.9
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| html mail | #2 | #2 | 0 |
| designer | #8 | #8 | down 2 |
| html email | #3 | #3 | 0 |
| #9 | #8 | down 4 | |
| email template your tag | #9 | #8 | down 3 |
| html | #9 | #4 | down 6 |
| email design your tag | #10 | #10 | down 2 |
| wp designer | #5 | #6 | down 2 |
| email designer | #5 | #5 | up 17 |
| ultimate post by mail | #5 | #5 | down 1 |
| e mail | #5 | #4 | down 2 |
| template for edd | #6 | #5 | down 3 |
| web designer | #6 | #7 | down 3 |
| template | #19 | #18 | up 4 |
| wp mail | #7 | #7 | down 2 |
| custom mail | #7 | #5 | down 3 |
| design | #14 | #13 | down 3 |
| wp mail from | #8 | #9 | down 2 |
| add html | #9 | #5 | down 6 |
| edd | #22 | #15 | 0 |
| elementor your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| woocommerce email your tag | Not in the top 24 | ||
229 searches this plugin appeared in over the last 90 days, 20 listed. 193 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “elementor”, “email” and “woocommerce email” for “html”, “mail” and “template”. “elementor” isn't earning its slot: you're not in the first 24 results for its own search. “html” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “mail” sits at #9 untagged, close enough for a declared tag to move it up. “woocommerce email” isn't earning its slot: you're not in the first 24 results for its own search. “template” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 28.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
1mo ago
latest release · v3.5 · 23 Sep 2026
82
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 6 years ago; the previous band took 15 months to cross, which places it about 90% of the way through.
Install history since 1 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ hegau6mo ago
Ich habe das Plugin (Pro-Version) gekauft in der Erwartung, ein gepflegtes und aktuelles Produkt zu erhalten. Leider musste ich feststellen, dass es hier seit Jahren keine Updates, Fehlerbehebungen oder Anpassungen an neue WordPress-Versionen mehr gab. Es ist sehr enttäuschend, dass der Entwickler weiterhin Einnahmen damit generiert, aber keinerlei Arbeit mehr in die Pflege steckt. Wer auf der Suche nach einer zukunftssicheren Lösung für seine Website ist, sollte hier definitiv nicht zuschlagen.
Read on wp.org ↗ - ★★★★★ ingarb1.4y ago
Easy to use and works great. It is somewhat limited in how you can edit the templates, but with this you can at least make your templates look good with minimal effort.
Read on wp.org ↗ - ★★★★★ Nic2.6y ago
Work’s out of the box and does its job well. But when you are an ambitious dev, this plugin is not for you. Seems yo can not add your own custom template files or write your own html code in your favorite editor. the preview does not support shortcodes. i added a shortcode and see the result only in the final delivered email. why are there padding options in the header but not in the footer?
Read on wp.org ↗ - ★★★★★ kurvenschule2.9y ago
I needed support in a situation where there were problems with the formatting of templates. I was answered very quickly and the next step was to provide a new version, that solved the problem immediately. Great service that deserves a lot of recognition – thank you very much!
Read on wp.org ↗ - ★★★★★ classikd2.9y ago
Great plugin and awesome support !!Thank a lot
Read on wp.org ↗ - ★★★★★ holle752.9y ago
Chapeau! Tested a lot of email customize plugins. Before, spent days to modify manually. Got WC emails fixed pretty neat with creating tons of code in millions of different files. Even tried to create a plugin myself. WP mails in combination with WC mails were killing me in the end. Yours just do what it says. I´m genuinely impressed. Even working with wpml out of the box! Smart! Well done.
Read on wp.org ↗ - ★★★★★ Klaus Kullmann3.0y ago
gelöscht This topic was modified 2 years, 8 months ago by Klaus Kullmann. This topic was modified 2 years, 8 months ago by Klaus Kullmann.
Read on wp.org ↗ - ★★★★★ scko3.0y ago
We use this plugin for our WooCommerce emails and are very happy with it. With the latest update there was an issue with displaying content in the order confirmation. The support was very responsive and figured out a solution fast.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.4.9 updated dependencies to fix a notice in PHP 8.3 FIXED: Prevent Function _load_textdomain_just_in_time was called incorrectly notice 3.4.9
- — Version 3.4.8 FIXED: Sending test mails from WooCommerce tab 3.4.8
- — Version 3.4.7 ADDED: Support for Fluent Support Mailbox mails FIXED: EDD Pro not recognized as active FIXED: display error when sending e-mails with FluentCRM automation updated dependencies to fix a notice in PHP 8.1 3.4.7
- — Version 3.4.5 added support for The Newsletter Plugin FIXED: display error when sending e-mails with FluentCRM FIXED: twocol display error in Outlook iOS 3.4.5
- — Version 3.4.2 removed preview ajax call 3.4.2
- — Version 3.4.1 changed sending preview to rest API 3.4.1
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.5). Sites still on an older version should update.
- 2019-10-25 CVE-2019-25148 Improper Neutralization of Input During Web Page Generation Affects < 2.9.1 Patched in 2.9.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Languages
via translate.wordpress.orgTranslated into 12 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Divi, Contact Form 7 and 8 more.
- ✓ Headings and lists 10 headings and 6 lists.
- ✓ Enough to quote 4,440 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2020-11-03 10K+ → 20K+ up after 459 days in tier
- 2019-08-02 7K+ → 10K+ up after 455 days in tier
- 2018-05-04 6K+ → 7K+ up after 79 days in tier
- 2018-02-14 4K+ → 6K+ up after 121 days in tier
- 2017-10-16 3K+ → 4K+ up after 202 days in tier
- 2017-03-28 2K+ → 3K+ up after 103 days in tier
- 2016-12-15 1K+ → 2K+ up after 194 days in tier
- 2016-06-04 700+ → 1K+ up after 148 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 3 shared tags B -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ installs · 4.6★ · 2 shared tags A -
Elemailer Lite – Elementor email template & campaign builder 5K+ installs · 4.4★ · 2 shared tags C -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Email Template Designer – WP HTML Mail into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-html-mail" width="480" height="300" style="border:0" loading="lazy" title="Email Template Designer – WP HTML Mail — Plugin Pulse"></iframe> Email Template Designer – WP HTML Mail: 20K+ active installs, 4.8★ (87 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-html-mail
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