Email Template Designer – WP HTML Mail

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ hegau

   4mo ago

   Ich habe das Plugin (Pro-Version) gekauft in der Erwartung, ein gepflegtes und aktuelles Produkt zu erhalten. Leider musste ich feststellen, dass es hier seit Jahren keine Updates, Fehlerbehebungen oder Anpassungen an neue WordPress-Versionen mehr gab. Es ist sehr enttäuschend, dass der Entwickler weiterhin Einnahmen damit generiert, aber keinerlei Arbeit mehr in die Pflege steckt. Wer auf der Suche nach einer zukunftssicheren Lösung für seine Website ist, sollte hier definitiv nicht zuschlagen.

   Read on wp.org ↗
2. ★★★★★ ingarb

   1.2y ago

   Easy to use and works great. It is somewhat limited in how you can edit the templates, but with this you can at least make your templates look good with minimal effort.

   Read on wp.org ↗
3. ★★★★★ Nic

   2.4y ago

   Work’s out of the box and does its job well. But when you are an ambitious dev, this plugin is not for you. Seems yo can not add your own custom template files or write your own html code in your favorite editor. the preview does not support shortcodes. i added a shortcode and see the result only in the final delivered email. why are there padding options in the header but not in the footer?

   Read on wp.org ↗
4. ★★★★★ kurvenschule

   2.7y ago

   I needed support in a situation where there were problems with the formatting of templates. I was answered very quickly and the next step was to provide a new version, that solved the problem immediately. Great service that deserves a lot of recognition – thank you very much!

   Read on wp.org ↗
5. ★★★★★ classikd

   2.7y ago

   Great plugin and awesome support !!Thank a lot

   Read on wp.org ↗
6. ★★★★★ holle75

   2.7y ago

   Chapeau! Tested a lot of email customize plugins. Before, spent days to modify manually. Got WC emails fixed pretty neat with creating tons of code in millions of different files. Even tried to create a plugin myself. WP mails in combination with WC mails were killing me in the end. Yours just do what it says. I´m genuinely impressed. Even working with wpml out of the box! Smart! Well done.

   Read on wp.org ↗
7. ★★★★★ Klaus Kullmann

   2.8y ago

   gelöscht This topic was modified 2 years, 8 months ago by Klaus Kullmann. This topic was modified 2 years, 8 months ago by Klaus Kullmann.

   Read on wp.org ↗
8. ★★★★★ scko

   2.9y ago

   We use this plugin for our WooCommerce emails and are very happy with it. With the latest update there was an issue with displaying content in the order confirmation. The support was very responsive and figured out a solution fast.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 3.4.9 updated dependencies to fix a notice in PHP 8.3 FIXED: Prevent Function _load_textdomain_just_in_time was called incorrectly notice 3.4.9
2. — Version 3.4.8 FIXED: Sending test mails from WooCommerce tab 3.4.8
3. — Version 3.4.7 ADDED: Support for Fluent Support Mailbox mails FIXED: EDD Pro not recognized as active FIXED: display error when sending e-mails with FluentCRM automation updated dependencies to fix a notice in PHP 8.1 3.4.7
4. — Version 3.4.5 added support for The Newsletter Plugin FIXED: display error when sending e-mails with FluentCRM FIXED: twocol display error in Outlook iOS 3.4.5
5. — Version 3.4.2 removed preview ajax call 3.4.2
6. — Version 3.4.1 changed sending preview to rest API 3.4.1

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 WP HTML Mail <= 3.4.0 - Cross-Site Request Forgery via 'send_test' ↗
   2023-08-11 CVE-2023-40202 Cross-Site Request Forgery (CSRF) Affects <= 3.4.0 Patched in 3.4.1
2. High · 8.3 WP HTML Mail <= 3.0.9 - Missing Authorization on Rest Route ↗
   2022-01-19 CVE-2022-0218 Missing Authorization Affects <= 3.0.9 Patched in 3.1
3. High · 8.8 WordPress Email Template Designer < 3.0.8 - Cross-Site Request Forgery ↗
   2021-07-06 CVE-2021-20779 Cross-Site Request Forgery (CSRF) Affects < 3.0.8 Patched in 3.0.8
4. Medium · 6.1 WP HTML Mail < 2.9.1 - HTML Injection ↗
   2019-10-25 CVE-2019-25148 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.9.1 Patched in 2.9.1

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.2

Translated into 12 languages, 2 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 3 shared tags A
• Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A
• Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ installs · 4.6★ · 2 shared tags A
• Elemailer Lite – Elementor email template & campaign builder 5K+ installs · 4.4★ · 2 shared tags B
• Elementor Website Builder – more than just a page builder 10M+ installs · 4.5★ · 1 shared tag A
• WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★ · 1 shared tag A

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Drop a live Pulse card for Email Template Designer – WP HTML Mail into a readme, a review or a deck. It updates itself.

Email Template Designer – WP HTML Mail: 20K+ active installs, 4.8★ (87 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wp-html-mail