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wp.org search vs our merit ranking: “geo coding”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “geo coding”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #11 on merit, 4.9★ from 701 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 ↑1 2 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #2 ↓1 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 ↑10 4 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1940) wp.org #7 ↓1 3 too low 5 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #6 ↓1 1 too low 6 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #4 ↓1 2 too high 7 EmbedPress 100K+ · 4.8★ (307) wp.org #10 ↓1 3 too low 8 UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds 200K+ · 4.8★ (309) wp.org #14 6 too low 9 Ultra Addons for Contact Form 7 60K+ · 4.8★ (107) wp.org #13 ↓2 4 too low 10 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (559) wp.org #18 ↑4 8 too low 11 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #24 13 too low 12 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #5 ↓1 7 too high 13 If-So Dynamic Content – Elementor & All Page Builders Personalization 7K+ · 4.7★ (92) wp.org #17 4 too low 14 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #20 ↓5 6 too low 15 E-cab Taxi Booking Manager for Woocommerce 2K+ · 4.9★ (28) wp.org #19 ↓1 4 too low 16 WP Directory Kit 2K+ · 4.9★ (35) wp.org #21 ↑3 5 too low 17 LovedByAI – GEO (Generative Engine Optimization) & AI SEO Plugin: AEO, llms.txt 1K+ · 4.4★ (5) wp.org #8 ↓1 9 too high 18 If-So Geolocation 1K+ · 5.0★ (4) wp.org #16 ↓4 2 too high 19 Geo Targetly Geo Translate 10+ · 5.0★ (4) wp.org #22 ↓3 3 too low 20 JennyStudio GEO Factory 20+ · 0.0★ (0) wp.org #9 11 too high 21 Adriano GEO Context and Crawl Monitor 20+ · 0.0★ (0) wp.org #12 ↑4 9 too high 22 Geo Targetly Geo Popup 10+ · 5.0★ (2) wp.org #23 ↓3 1 too low 23 DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect 300+ · 5.0★ (1) wp.org #11 ↓3 12 too high 24 RC Geo Access 10+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.