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If-So Dynamic Content – Elementor & All Page Builders Personalization

by If-So Dynamic Content · Page Builders

Also makes 2 other plugins · 9K+ installs across the portfolio →

Personalization, A/B testing, and geolocation — easy to use with Elementor, Gutenberg, and all page builders.

How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 91/100
Support 70/100

89 health vs 69 average across 1,269 Page Builders plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 90/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+6% vs prior 30d
102Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

7.8K

now · peak 12.7K

8.1K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

If-So Dynamic Conten · #2572 you ForgePress Country C · #51222 Conditional Fields f · #335 SlimStat Analytics · #581

Rating trend

Star average over time · dips mark rough releases

4.7Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

5

releases in the last 12 months

3mo ago

latest release · v1.9.8

95

tagged releases on record

Recent releases

1.9.8 · 3mo ago1.9.7 · 6mo ago1.9.6 · 8mo ago1.9.5.1 · 9mo ago1.9.5 · 10mo ago1.9.4.1 · 1.0y ago1.9.4 · 1.1y ago1.9.3.2 · 1.2y ago1.9.3.1 · 1.3y ago1.9.3 · 1.7y ago1.9.2.2 · 1.8y ago1.9.2 · 1.8y ago1.9.2.1 · 1.8y ago1.9.1 · 1.8y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.9 86%
Older / other versions 14%

Estimated active installs

The public count shows “7K+”. Our estimate pins where the real number sits.

tracked estimate
7K–8K ≈7.7K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-03-28 · 1,431 observations

7KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.10.1
Last updated
16d ago
Added
2017-03-23 · 9 yrs old
Requires WP
5.6
Tested up to
7.0.4
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. honeystonebooks
    6mo ago

    I installed this and the geolocation plugin to be able to redirect customers from countries that I can’t sell directly into towards the retailers carrying my books. I was able to set up a simple category-level set of redirections based on country. I couldn’t redirect based on product page. I didn’t mind, at least I had some kind of solution in place. But when I made a trigger and went to try adding it to my website, I found my menu and footer on my website in utter chaos, I’m guessing because of the dynamic content thing. Three lines of menu links at the top and every menu link listed in my policy footer. I had to uninstall it to restore the order defined in my Menu appearance area. My experience has been time consuming, distressing, and ultimately disappointing. I can’t figure out why it made such a violent mess of my menu, but I can’t have it filled with clutter just for the sake of trying to be kind to readers outside of the countries I can sell to.

    Read on wp.org ↗
  2. tangoev
    9mo ago

    Neat bit of code for creating clever options based on users locations. Perfect for US visitors in USD and Europe in Euros and UK in telling.

    Read on wp.org ↗
  3. Ultimate Electricians Guide
    11mo ago

    Great features, works flawlessly. Support is great.

    Read on wp.org ↗
  4. mreall
    12mo ago

    I’m still getting to know the plugin, but have been impressed with the feature set so far. But, by far, the most impressive experience is their support. They are responsive and helpful (you don’t always get both).

    Read on wp.org ↗
  5. Roed
    12mo ago

    The support for this plugin is unbelievable. They added some new features because I needed them in my site. Without asking they just developed new functions so i could use the plugin as I needed. No other support developers has done that for me. And in general this plugin is just the bomb, you get so much control of what you show on your site with this and it is so easy to use. This is 10 out of 10.

    Read on wp.org ↗
  6. emlystp
    1.0y ago

    I had a geo-targeting conditional display nightmare on my hands. I spent hours trying to find a solution. This plugin solved it. Unfortunately (?) for me, my traffic did pass the free plan threshold almost immediately, but the geo targeting specific license is SO affordable. I strongly recommend this as your geo-targeting solution compared to any other option out there. *I use in combination with the Divi Builder, and unfortunately I was not able to figure out how to combine the geo targeting shortcode with Divi’s conditional display, so I was not able to conditionally display an entire section, as I would have preferred (may still be possible! I just couldn’t figure it out), but the plugin is built right into the “text” module, and is so easy to configure on the front end.

    Read on wp.org ↗
  7. marios88
    1.4y ago

    all of the features are premium

    Read on wp.org ↗
  8. renan_santos
    1.6y ago

    The plugin details page doesn’t make clear that features are PRO only. It makes you waste your time to discover that.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 1.10 New: Built-In Analytics Dashboard – Define custom conversion goals, track which trigger versions are driving results, and measure performance across all your A/B tests and personalization campaigns — directly inside Word 1.10
  2. Version 1.9.8 PHP 8.4 compatibility improvemnts. WordPress 7.0 compatibility fixes. 1.9.8
  3. Version 1.9.7 Added a new shortcode – [ifso_hide_site_content] which allows you to display a message instead of the site’s content. If-So GA4 Extension compatibility. UI improvements. Bug fixes and PHP 8.4 compatibility improvemnts. 1.9.7
  4. Version 1.9.6 Added a new ifso_cookie_category filter that allows you to change the cookie consent category of cookies added by If-So. The filter receives two arguments: the cookie type (necessary, statistics, marketing, preferences) 1.9.6
  5. Version 1.9.5.1 Bug fixes (Built-in analytics UI) 1.9.5.1
  6. Version 1.9.5 User IP condition – added a “starts with” operator Conditional Elementor and Gutenberg blocks – added Date & Time conditions Date & Time condition – can now operate using either the server timezone or the user’s local ti 1.9.5

Known vulnerabilities

via Wordfence Intelligence

9 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-08-07 CVE-2026-66446 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.10 Patched in 1.10.0.1
  2. 2025-09-03 CVE-2025-58602 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.9.4 Patched in 1.9.4.1
  3. 2025-06-12 CVE-2025-49875 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.9.3.1 Patched in 1.9.3.2
  4. 2024-11-20 CVE-2024-10796 Authorization Bypass Through User-Controlled Key Affects <= 1.9.2.1 Patched in 1.9.2.2
  5. 2024-06-22 CVE-2024-5713 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.8.0.3 Patched in 1.8.0.4
  6. 2024-06-22 CVE-2024-6070 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.8.0.3 Patched in 1.8.0.4
  7. 2024-05-10 CVE-2024-5440 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.8.0.2 Patched in 1.8.0.3
  8. 2024-05-09 CVE-2024-34820 Missing Authorization Affects <= 1.7.1 Patched in 1.7.1.1
  9. 2023-12-27 CVE-2023-51492 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.6.3.1 Patched in 1.7

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 6 languages, 1 at 90% or more

Portuguese (Brazil) 100%
Russian 58%
French (France) 45%
Spanish (Mexico) 10%
Hebrew 6%
Bengali 1%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-06 8K+ → 7K+ down after 449 days in tier
  2. 2025-03-14 7K+ → 8K+ up after 1 days in tier
  3. 2025-03-13 8K+ → 7K+ down after 6 days in tier
  4. 2025-03-07 7K+ → 8K+ up after 1 days in tier
  5. 2025-03-06 8K+ → 7K+ down after 19 days in tier
  6. 2025-02-15 7K+ → 8K+ up after 24 days in tier
  7. 2025-01-22 8K+ → 7K+ down after 9 days in tier
  8. 2025-01-13 7K+ → 8K+ up after 7 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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If-So Dynamic Content – Elementor & All Page Builders Personalization: 7K+ active installs, 4.7★ (92 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/if-so