If-So Dynamic Content – Elementor & All Page Builders Personalization
by If-So Dynamic Content · Page Builders
Also makes 2 other plugins · 9K+ installs across the portfolio →
Personalization, A/B testing, and geolocation — easy to use with Elementor, Gutenberg, and all page builders.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
7K+
≈7.7K estimated
Momentum
+92%
downloads vs prior 30d
Biggest opportunity: Swap “conditional logic” for “page builders”. “conditional logic” isn't earning its slot: you're not in the first 24 results for its own search. “page builders” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 72 average across 1,892 Page Builders plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 7K of 338.1K lifetime downloads are still running, in line with its category: the median Page Builders plugin keeps 2.4%, across 1,265 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 15 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 92 reviews, smoothed to 4.49★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dynamic content | #1 | #1 | 0 |
| personalization | #1 | #1 | 0 |
| content personalization | #1 | #1 | 0 |
| display conditions your tag | #11 | #12 | down 2 |
| a b testing your tag | #11 | #7 | up 1 |
| page builders | #17 | #16 | down 2 |
| dynamic | #17 | #14 | down 4 |
| geolocation your tag | #18 | #15 | 0 |
| elementor conditions your tag | #22 | #16 | 0 |
| restrict content elementor | #14 | #12 | 0 |
| conditional content | #17 | #16 | down 1 |
| page testing | #18 | #16 | down 1 |
| dynamic display | #18 | #14 | down 1 |
| x content | #20 | #14 | 0 |
| ip to content | #23 | #17 | down 1 |
| conditions | #23 | #16 | — |
| conditional logic your tag | Not in the top 24 | ||
222 searches this plugin appeared in over the last 90 days, 16 listed. 206 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “conditional logic” for “page builders”. “conditional logic” isn't earning its slot: you're not in the first 24 results for its own search. “page builders” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “a b testing”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “display conditions”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 12.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
15d ago
latest release · v1.10.3 · 16 Oct 2026
101
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; the previous band took 15 months to cross, which places it about 67% of the way through.
Install history since 28 Mar 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ honeystonebooks8mo ago
I installed this and the geolocation plugin to be able to redirect customers from countries that I can’t sell directly into towards the retailers carrying my books. I was able to set up a simple category-level set of redirections based on country. I couldn’t redirect based on product page. I didn’t mind, at least I had some kind of solution in place. But when I made a trigger and went to try adding it to my website, I found my menu and footer on my website in utter chaos, I’m guessing because of the dynamic content thing. Three lines of menu links at the top and every menu link listed in my policy footer. I had to uninstall it to restore the order defined in my Menu appearance area. My experience has been time consuming, distressing, and ultimately disappointing. I can’t figure out why it made such a violent mess of my menu, but I can’t have it filled with clutter just for the sake of trying to be kind to readers outside of the countries I can sell to.
Read on wp.org ↗ - ★★★★★ tangoev11mo ago
Neat bit of code for creating clever options based on users locations. Perfect for US visitors in USD and Europe in Euros and UK in telling.
Read on wp.org ↗ - ★★★★★ Ultimate Electricians Guide1.1y ago
Great features, works flawlessly. Support is great.
Read on wp.org ↗ - ★★★★★ mreall1.1y ago
I’m still getting to know the plugin, but have been impressed with the feature set so far. But, by far, the most impressive experience is their support. They are responsive and helpful (you don’t always get both).
Read on wp.org ↗ - ★★★★★ Roed1.1y ago
The support for this plugin is unbelievable. They added some new features because I needed them in my site. Without asking they just developed new functions so i could use the plugin as I needed. No other support developers has done that for me. And in general this plugin is just the bomb, you get so much control of what you show on your site with this and it is so easy to use. This is 10 out of 10.
Read on wp.org ↗ - ★★★★★ emlystp1.2y ago
I had a geo-targeting conditional display nightmare on my hands. I spent hours trying to find a solution. This plugin solved it. Unfortunately (?) for me, my traffic did pass the free plan threshold almost immediately, but the geo targeting specific license is SO affordable. I strongly recommend this as your geo-targeting solution compared to any other option out there. *I use in combination with the Divi Builder, and unfortunately I was not able to figure out how to combine the geo targeting shortcode with Divi’s conditional display, so I was not able to conditionally display an entire section, as I would have preferred (may still be possible! I just couldn’t figure it out), but the plugin is built right into the “text” module, and is so easy to configure on the front end.
Read on wp.org ↗ - ★★★★★ marios881.6y ago
all of the features are premium
Read on wp.org ↗ - ★★★★★ renan_santos1.8y ago
The plugin details page doesn’t make clear that features are PRO only. It makes you waste your time to discover that.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.10 New: Built-In Analytics Dashboard – Define custom conversion goals, track which trigger versions are driving results, and measure performance across all your A/B tests and personalization campaigns — directly inside Word 1.10
- — Version 1.9.8 PHP 8.4 compatibility improvemnts. WordPress 7.0 compatibility fixes. 1.9.8
- — Version 1.9.7 Added a new shortcode – [ifso_hide_site_content] which allows you to display a message instead of the site’s content. If-So GA4 Extension compatibility. UI improvements. Bug fixes and PHP 8.4 compatibility improvemnts. 1.9.7
- — Version 1.9.6 Added a new ifso_cookie_category filter that allows you to change the cookie consent category of cookies added by If-So. The filter receives two arguments: the cookie type (necessary, statistics, marketing, preferences) 1.9.6
- — Version 1.9.5.1 Bug fixes (Built-in analytics UI) 1.9.5.1
- — Version 1.9.5 User IP condition – added a “starts with” operator Conditional Elementor and Gutenberg blocks – added Date & Time conditions Date & Time condition – can now operate using either the server timezone or the user’s local ti 1.9.5
Security history
via Wordfence IntelligenceAll 16 disclosed vulnerabilities are patched in the current version (1.10.3). Sites still on an older version should update.
- Patched Medium · 6.4 If-So Dynamic Content <= 1.10.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via ifso-redirect Shortcode 'url' Attribute ↗2026-10-27 CVE-2026-103996 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.2 Patched in 1.10.3
- Patched Medium · 6.4 If-So Dynamic Content <= 1.10.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'conversion' Shortcode Attribute ↗2026-10-27 CVE-2026-104740 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.2 Patched in 1.10.3
- Patched Medium · 6.4 If-So Dynamic Content <= 1.10.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'repeater' Parameter ↗2026-10-27 CVE-2026-118164 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.2 Patched in 1.10.3
- 2026-10-05 CVE-2026-87971 Improper Neutralization of Input During Web Page Generation Affects 1.4.4 - 1.10.1 Patched in 1.10.2
- Patched High · 7.2 If-So Dynamic Content – Elementor & All Page Builders Personalization <= 1.10.1 - Unauthenticated Stored Cross-Site Scripting ↗2026-09-30 CVE-2026-100507 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.1 Patched in 1.10.2
- Patched Medium · 4.4 If-So Dynamic Content 1.9.9 - 1.10.1 - Authenticated (Editor+) Stored Cross-Site Scripting ↗2026-09-29 CVE-2026-87973 Improper Neutralization of Input During Web Page Generation Affects 1.9.9 - 1.10.1 Patched in 1.10.2
- 2026-09-29 CVE-2026-87970 Improper Neutralization of Input During Web Page Generation Affects 1.8 - 1.10.1 Patched in 1.10.2
- Patched Medium · 6.5 If-So Dynamic Content – Elementor & All Page Builders Personalization <= 1.10 - Authenticated (Subscriber+) SQL Injection ↗2026-08-07 CVE-2026-66446 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.10 Patched in 1.10.0.1
- Patched Medium · 6.4 If-So Dynamic Content Personalization <= 1.9.4 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-09-03 CVE-2025-58602 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.4 Patched in 1.9.4.1
- Patched Medium · 6.4 If-So Dynamic Content Personalization <= 1.9.3.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-06-12 CVE-2025-49875 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.3.1 Patched in 1.9.3.2
- Patched Medium · 4.3 If-So Dynamic Content Personalization <= 1.9.2.1 - Authenticated (Contributor+) Post Disclosure ↗2024-11-20 CVE-2024-10796 Authorization Bypass Through User-Controlled Key Affects <= 1.9.2.1 Patched in 1.9.2.2
- Patched Medium · 6.1 If-So Dynamic Content Personalization <= 1.8.0.3 - Reflected Cross-Site Scripting ↗2024-06-22 CVE-2024-5713 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.0.3 Patched in 1.8.0.4
- Patched Medium · 4.4 If-So Dynamic Content Personalization <= 1.8.0.3 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-06-22 CVE-2024-6070 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.0.3 Patched in 1.8.0.4
- Patched Medium · 6.4 If-So Dynamic Content Personalization <= 1.8.0.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-05-10 CVE-2024-5440 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.0.2 Patched in 1.8.0.3
- Patched Medium · 6.4 If-So Dynamic Content Personalization <= 1.6.3.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-12-27 CVE-2023-51492 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.3.1 Patched in 1.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 6 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 8 more.
- ✓ Headings and lists 12 headings and 8 lists.
- ✓ Enough to quote 8,828 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "a b testing", "elementor conditions" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-06 8K+ → 7K+ down after 449 days in tier
- 2025-03-14 7K+ → 8K+ up after 1 days in tier
- 2025-03-13 8K+ → 7K+ down after 6 days in tier
- 2025-03-07 7K+ → 8K+ up after 1 days in tier
- 2025-03-06 8K+ → 7K+ down after 19 days in tier
- 2025-02-15 7K+ → 8K+ up after 24 days in tier
- 2025-01-22 8K+ → 7K+ down after 9 days in tier
- 2025-01-13 7K+ → 8K+ up after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- F ForgePress Country Choice Rules for Gravity Forms — installs · 3.6★ · 2 shared tags
-
Conditional Fields for Contact Form 7 100K+ installs · 4.7★ · 1 shared tag A -
Visibility Logic for Elementor 20K+ installs · 4.7★ · 1 shared tag A -
Geolocation IP Detection 20K+ installs · 4.6★ · 1 shared tag A -
Price Based on Country for WooCommerce 20K+ installs · 4.8★ · 1 shared tag A -
Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for If-So Dynamic Content – Elementor & All Page Builders Personalization into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/if-so" width="480" height="300" style="border:0" loading="lazy" title="If-So Dynamic Content – Elementor & All Page Builders Personalization — Plugin Pulse"></iframe> If-So Dynamic Content – Elementor & All Page Builders Personalization: 7K+ active installs, 4.7★ (92 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/if-so
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.