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If-So Dynamic Content – Elementor & All Page Builders Personalization

by If-So Dynamic Content · Page Builders

Also makes 2 other plugins · 9K+ installs across the portfolio →

Personalization, A/B testing, and geolocation — easy to use with Elementor, Gutenberg, and all page builders.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 87/100

no flags

Active installs

7K+

≈7.7K estimated

Momentum

+92%

downloads vs prior 30d

Biggest opportunity: Swap “conditional logic” for “page builders”. “conditional logic” isn't earning its slot: you're not in the first 24 results for its own search. “page builders” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 91/100
Support 70/100
Security 75/100

87 health vs 72 average across 1,892 Page Builders plugins

Install conversion

How it's measured →

2.1%

of downloads still active

At least 7K of 338.1K lifetime downloads are still running, in line with its category: the median Page Builders plugin keeps 2.4%, across 1,265 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.10.3
Last updated
15d ago
Added
2017-03-23 · 9 yrs old
Requires WP
5.6
Tested up to
7.1.4
Requires PHP
—

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 15 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 90/100

4.7★ over 92 reviews, smoothed to 4.49★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

1 of 1 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

+92% vs prior 30d
21231 Oct 2026

30-day downloads

Rolling 30-day volume · peak 12.7K · peaks are release surges

8.4K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

If-So Dynamic Conten · #2557youForgePress Country C · #65272Conditional Fields f · #335Visibility Logic for · #1103

Rating trend

Star average over time · dips mark rough releases

4.731 Oct 2026

Health trend

Composite health score, snapshotted daily

8731 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2K31 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

10

releases in the last 12 months

15d ago

latest release · v1.10.3 · 16 Oct 2026

101

tagged releases on record

Recent releases

1.10.3 · 16 Oct 20261.10.2 · 27 Sep 20261.10.1 · 2 Sep 20261.10.0.1 · 24 Jul 20261.10 · 23 Jul 20261.9.9 · 22 Jul 20261.9.8 · 28 May 20261.9.7 · 9 Mar 20261.9.6 · 12 Jan 20261.9.5.1 · 11 Dec 20251.9.5 · 28 Oct 20251.9.4.1 · 25 Aug 20251.9.4 · 22 Jul 20251.9.3.2 · 3 Jun 2025

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.9 86%
Older / other versions 14%

Estimated active installs

The public count shows “7K+”. Our estimate pins where the real number sits.

tracked estimate
7K–8K ≈7.7K

Crossed into this band 5 months ago; the previous band took 15 months to cross, which places it about 67% of the way through.

Install history since 28 Mar 2019

7K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ honeystonebooks
    8mo ago

    I installed this and the geolocation plugin to be able to redirect customers from countries that I can’t sell directly into towards the retailers carrying my books. I was able to set up a simple category-level set of redirections based on country. I couldn’t redirect based on product page. I didn’t mind, at least I had some kind of solution in place. But when I made a trigger and went to try adding it to my website, I found my menu and footer on my website in utter chaos, I’m guessing because of the dynamic content thing. Three lines of menu links at the top and every menu link listed in my policy footer. I had to uninstall it to restore the order defined in my Menu appearance area. My experience has been time consuming, distressing, and ultimately disappointing. I can’t figure out why it made such a violent mess of my menu, but I can’t have it filled with clutter just for the sake of trying to be kind to readers outside of the countries I can sell to.

    Read on wp.org ↗
  2. ★★★★★ tangoev
    11mo ago

    Neat bit of code for creating clever options based on users locations. Perfect for US visitors in USD and Europe in Euros and UK in telling.

    Read on wp.org ↗
  3. ★★★★★ Ultimate Electricians Guide
    1.1y ago

    Great features, works flawlessly. Support is great.

    Read on wp.org ↗
  4. ★★★★★ mreall
    1.1y ago

    I’m still getting to know the plugin, but have been impressed with the feature set so far. But, by far, the most impressive experience is their support. They are responsive and helpful (you don’t always get both).

    Read on wp.org ↗
  5. ★★★★★ Roed
    1.1y ago

    The support for this plugin is unbelievable. They added some new features because I needed them in my site. Without asking they just developed new functions so i could use the plugin as I needed. No other support developers has done that for me. And in general this plugin is just the bomb, you get so much control of what you show on your site with this and it is so easy to use. This is 10 out of 10.

    Read on wp.org ↗
  6. ★★★★★ emlystp
    1.2y ago

    I had a geo-targeting conditional display nightmare on my hands. I spent hours trying to find a solution. This plugin solved it. Unfortunately (?) for me, my traffic did pass the free plan threshold almost immediately, but the geo targeting specific license is SO affordable. I strongly recommend this as your geo-targeting solution compared to any other option out there. *I use in combination with the Divi Builder, and unfortunately I was not able to figure out how to combine the geo targeting shortcode with Divi’s conditional display, so I was not able to conditionally display an entire section, as I would have preferred (may still be possible! I just couldn’t figure it out), but the plugin is built right into the “text” module, and is so easy to configure on the front end.

    Read on wp.org ↗
  7. ★★★★★ marios88
    1.6y ago

    all of the features are premium

    Read on wp.org ↗
  8. ★★★★★ renan_santos
    1.8y ago

    The plugin details page doesn’t make clear that features are PRO only. It makes you waste your time to discover that.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 1.10 New: Built-In Analytics Dashboard – Define custom conversion goals, track which trigger versions are driving results, and measure performance across all your A/B tests and personalization campaigns — directly inside Word 1.10
  2. — Version 1.9.8 PHP 8.4 compatibility improvemnts. WordPress 7.0 compatibility fixes. 1.9.8
  3. — Version 1.9.7 Added a new shortcode – [ifso_hide_site_content] which allows you to display a message instead of the site’s content. If-So GA4 Extension compatibility. UI improvements. Bug fixes and PHP 8.4 compatibility improvemnts. 1.9.7
  4. — Version 1.9.6 Added a new ifso_cookie_category filter that allows you to change the cookie consent category of cookies added by If-So. The filter receives two arguments: the cookie type (necessary, statistics, marketing, preferences) 1.9.6
  5. — Version 1.9.5.1 Bug fixes (Built-in analytics UI) 1.9.5.1
  6. — Version 1.9.5 User IP condition – added a “starts with” operator Conditional Elementor and Gutenberg blocks – added Date & Time conditions Date & Time condition – can now operate using either the server timezone or the user’s local ti 1.9.5

Security history

via Wordfence Intelligence

All 16 disclosed vulnerabilities are patched in the current version (1.10.3). Sites still on an older version should update.

  1. 2026-10-27 CVE-2026-103996 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.2 Patched in 1.10.3
  2. 2026-10-27 CVE-2026-104740 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.2 Patched in 1.10.3
  3. 2026-10-27 CVE-2026-118164 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.2 Patched in 1.10.3
  4. 2026-10-05 CVE-2026-87971 Improper Neutralization of Input During Web Page Generation Affects 1.4.4 - 1.10.1 Patched in 1.10.2
  5. 2026-09-30 CVE-2026-100507 Improper Neutralization of Input During Web Page Generation Affects <= 1.10.1 Patched in 1.10.2
  6. 2026-09-29 CVE-2026-87973 Improper Neutralization of Input During Web Page Generation Affects 1.9.9 - 1.10.1 Patched in 1.10.2
  7. 2026-09-29 CVE-2026-87970 Improper Neutralization of Input During Web Page Generation Affects 1.8 - 1.10.1 Patched in 1.10.2
  8. 2026-08-07 CVE-2026-66446 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.10 Patched in 1.10.0.1
  9. 2025-09-03 CVE-2025-58602 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.4 Patched in 1.9.4.1
  10. 2025-06-12 CVE-2025-49875 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.3.1 Patched in 1.9.3.2
  11. 2024-11-20 CVE-2024-10796 Authorization Bypass Through User-Controlled Key Affects <= 1.9.2.1 Patched in 1.9.2.2
  12. 2024-06-22 CVE-2024-5713 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.0.3 Patched in 1.8.0.4
  13. 2024-06-22 CVE-2024-6070 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.0.3 Patched in 1.8.0.4
  14. 2024-05-10 CVE-2024-5440 Improper Neutralization of Input During Web Page Generation Affects <= 1.8.0.2 Patched in 1.8.0.3
  15. 2024-05-09 CVE-2024-34820 Missing Authorization Affects <= 1.7.1 Patched in 1.7.1.1
  16. 2023-12-27 CVE-2023-51492 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.3.1 Patched in 1.7

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 6 languages, 1 at 90% or more

Portuguese (Brazil) 100%
Russian 58%
French (France) 45%
Spanish (Mexico) 10%
Hebrew 6%
Bengali 1%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

6 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ✓ Has a FAQ 3 questions in the FAQ.
  • ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 8 more.
  • ✓ Headings and lists 12 headings and 8 lists.
  • ✓ Enough to quote 8,828 characters of description.
  • ✓ Tags match the text 3 of 5 tags appear in the text; "a b testing", "elementor conditions" do not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-06 8K+ → 7K+ down after 449 days in tier
  2. 2025-03-14 7K+ → 8K+ up after 1 days in tier
  3. 2025-03-13 8K+ → 7K+ down after 6 days in tier
  4. 2025-03-07 7K+ → 8K+ up after 1 days in tier
  5. 2025-03-06 8K+ → 7K+ down after 19 days in tier
  6. 2025-02-15 7K+ → 8K+ up after 24 days in tier
  7. 2025-01-22 8K+ → 7K+ down after 9 days in tier
  8. 2025-01-13 7K+ → 8K+ up after 7 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

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Preview card ↗

If-So Dynamic Content – Elementor & All Page Builders Personalization: 7K+ active installs, 4.7★ (92 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/if-so

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