If-So Dynamic Content – Elementor & All Page Builders Personalization
by If-So Dynamic Content · Page Builders
Also makes 2 other plugins · 9K+ installs across the portfolio →
Personalization, A/B testing, and geolocation — easy to use with Elementor, Gutenberg, and all page builders.
89 health vs 69 average across 1,269 Page Builders plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
7.8K
now · peak 12.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
3mo ago
latest release · v1.9.8
95
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-03-28 · 1,431 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ honeystonebooks6mo ago
I installed this and the geolocation plugin to be able to redirect customers from countries that I can’t sell directly into towards the retailers carrying my books. I was able to set up a simple category-level set of redirections based on country. I couldn’t redirect based on product page. I didn’t mind, at least I had some kind of solution in place. But when I made a trigger and went to try adding it to my website, I found my menu and footer on my website in utter chaos, I’m guessing because of the dynamic content thing. Three lines of menu links at the top and every menu link listed in my policy footer. I had to uninstall it to restore the order defined in my Menu appearance area. My experience has been time consuming, distressing, and ultimately disappointing. I can’t figure out why it made such a violent mess of my menu, but I can’t have it filled with clutter just for the sake of trying to be kind to readers outside of the countries I can sell to.
Read on wp.org ↗ - ★★★★★ tangoev9mo ago
Neat bit of code for creating clever options based on users locations. Perfect for US visitors in USD and Europe in Euros and UK in telling.
Read on wp.org ↗ - ★★★★★ Ultimate Electricians Guide11mo ago
Great features, works flawlessly. Support is great.
Read on wp.org ↗ - ★★★★★ mreall12mo ago
I’m still getting to know the plugin, but have been impressed with the feature set so far. But, by far, the most impressive experience is their support. They are responsive and helpful (you don’t always get both).
Read on wp.org ↗ - ★★★★★ Roed12mo ago
The support for this plugin is unbelievable. They added some new features because I needed them in my site. Without asking they just developed new functions so i could use the plugin as I needed. No other support developers has done that for me. And in general this plugin is just the bomb, you get so much control of what you show on your site with this and it is so easy to use. This is 10 out of 10.
Read on wp.org ↗ - ★★★★★ emlystp1.0y ago
I had a geo-targeting conditional display nightmare on my hands. I spent hours trying to find a solution. This plugin solved it. Unfortunately (?) for me, my traffic did pass the free plan threshold almost immediately, but the geo targeting specific license is SO affordable. I strongly recommend this as your geo-targeting solution compared to any other option out there. *I use in combination with the Divi Builder, and unfortunately I was not able to figure out how to combine the geo targeting shortcode with Divi’s conditional display, so I was not able to conditionally display an entire section, as I would have preferred (may still be possible! I just couldn’t figure it out), but the plugin is built right into the “text” module, and is so easy to configure on the front end.
Read on wp.org ↗ - ★★★★★ marios881.4y ago
all of the features are premium
Read on wp.org ↗ - ★★★★★ renan_santos1.6y ago
The plugin details page doesn’t make clear that features are PRO only. It makes you waste your time to discover that.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.10 New: Built-In Analytics Dashboard – Define custom conversion goals, track which trigger versions are driving results, and measure performance across all your A/B tests and personalization campaigns — directly inside Word 1.10
- — Version 1.9.8 PHP 8.4 compatibility improvemnts. WordPress 7.0 compatibility fixes. 1.9.8
- — Version 1.9.7 Added a new shortcode – [ifso_hide_site_content] which allows you to display a message instead of the site’s content. If-So GA4 Extension compatibility. UI improvements. Bug fixes and PHP 8.4 compatibility improvemnts. 1.9.7
- — Version 1.9.6 Added a new ifso_cookie_category filter that allows you to change the cookie consent category of cookies added by If-So. The filter receives two arguments: the cookie type (necessary, statistics, marketing, preferences) 1.9.6
- — Version 1.9.5.1 Bug fixes (Built-in analytics UI) 1.9.5.1
- — Version 1.9.5 User IP condition – added a “starts with” operator Conditional Elementor and Gutenberg blocks – added Date & Time conditions Date & Time condition – can now operate using either the server timezone or the user’s local ti 1.9.5
Known vulnerabilities
via Wordfence Intelligence9 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-08-07 CVE-2026-66446 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.10 Patched in 1.10.0.1
- Medium · 6.4 If-So Dynamic Content Personalization <= 1.9.4 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-09-03 CVE-2025-58602 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.9.4 Patched in 1.9.4.1
- Medium · 6.4 If-So Dynamic Content Personalization <= 1.9.3.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-06-12 CVE-2025-49875 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.9.3.1 Patched in 1.9.3.2
- Medium · 4.3 If-So Dynamic Content Personalization <= 1.9.2.1 - Authenticated (Contributor+) Post Disclosure ↗2024-11-20 CVE-2024-10796 Authorization Bypass Through User-Controlled Key Affects <= 1.9.2.1 Patched in 1.9.2.2
- 2024-06-22 CVE-2024-5713 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.8.0.3 Patched in 1.8.0.4
- Medium · 4.4 If-So Dynamic Content Personalization <= 1.8.0.3 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2024-06-22 CVE-2024-6070 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.8.0.3 Patched in 1.8.0.4
- Medium · 6.4 If-So Dynamic Content Personalization <= 1.8.0.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-05-10 CVE-2024-5440 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.8.0.2 Patched in 1.8.0.3
- Medium · 6.4 If-So Dynamic Content Personalization <= 1.6.3.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-12-27 CVE-2023-51492 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.6.3.1 Patched in 1.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 6 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-06 8K+ → 7K+ down after 449 days in tier
- 2025-03-14 7K+ → 8K+ up after 1 days in tier
- 2025-03-13 8K+ → 7K+ down after 6 days in tier
- 2025-03-07 7K+ → 8K+ up after 1 days in tier
- 2025-03-06 8K+ → 7K+ down after 19 days in tier
- 2025-02-15 7K+ → 8K+ up after 24 days in tier
- 2025-01-22 8K+ → 7K+ down after 9 days in tier
- 2025-01-13 7K+ → 8K+ up after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- F ForgePress Country Choice Rules for Gravity Forms — installs · 3.6★ · 2 shared tags C
-
Conditional Fields for Contact Form 7 100K+ installs · 4.7★ · 1 shared tag A -
SlimStat Analytics 70K+ installs · 4.8★ · 1 shared tag A
-
Visibility Logic for Elementor 20K+ installs · 4.7★ · 1 shared tag A -
Geolocation IP Detection 20K+ installs · 4.6★ · 1 shared tag A -
Price Based on Country for WooCommerce 20K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for If-So Dynamic Content – Elementor & All Page Builders Personalization into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/if-so" width="480" height="300" style="border:0" loading="lazy" title="If-So Dynamic Content – Elementor & All Page Builders Personalization — Plugin Pulse"></iframe> If-So Dynamic Content – Elementor & All Page Builders Personalization: 7K+ active installs, 4.7★ (92 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/if-so