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wp.org search vs our merit ranking: “global prices”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “global prices”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Change Price Title for WooCommerce shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 3.8★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #6 on merit, 4.8★ from 3223 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices 20K+ · 4.8★ (546) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 1 too low 4 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #3 1 too high 5 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #10 ↓3 5 too low 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #15 ↓3 9 too low 7 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #5 ↓2 2 too high 8 B2BKing — Ultimate WooCommerce B2B and Wholesale Plugin — Wholesale Prices, Bulk Order Form & More 10K+ · 4.9★ (109) wp.org #11 ↓3 3 too low 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #16 ↓3 7 too low 10 WC Price History 5K+ · 5.0★ (27) wp.org #7 ↓2 3 too high 11 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #6 ↓2 5 too high 12 Stylish Price List – Price Table Builder & QR Code Restaurant Menu 3K+ · 4.7★ (117) wp.org #13 ↓3 1 too low 13 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #24 ↓2 11 too low 14 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #12 ↓3 2 too high 15 Custom Price Labels for WooCommerce 1K+ · 4.3★ (15) wp.org #8 ↓2 7 too high 16 Min Max Quantities – Set Minimum/Maximum Quantity & Price Limits with Step Control for WooCommerce 10K+ · 4.8★ (60) wp.org #23 ↓2 7 too low 17 Change Price Title for WooCommerce 3K+ · 3.8★ (10) wp.org #9 ↑7 8 too high 18 Whols – Wholesale Prices and B2B Store Solution for WooCommerce 3K+ · 5.0★ (14) wp.org #19 ↓4 1 too low 19 WPC Price by Quantity for WooCommerce 1K+ · 5.0★ (8) wp.org #14 ↓3 5 too high 20 Hide Price Until Login 1K+ · 3.5★ (24) wp.org #22 2 too low 21 Product Prices by User Roles for WooCommerce 1K+ · 3.4★ (14) wp.org #20 ↓2 1 too high 22 Sitewide Discount for WooCommerce: Apply Discount to All Products 600+ · 5.0★ (4) wp.org #18 ↓4 4 too high 23 Hide Price and Add to Cart for WooCommerce 800+ · 5.0★ (3) wp.org #17 ↑3 6 too high 24 Drop Prices for WooCommerce 30+ · 5.0★ (2) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.