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wp.org search vs our merit ranking: “google locker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google locker”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Portugal DPD Pickup and Lockers network for WooCommerce shows at wp.org #3 but places #12 on merit, a gap of 9 places. Its 200+ installs carry it up the search order; its 4.3★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #8 on merit, 4.8★ from 438 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 CAOS | Host Google Analytics Locally 10K+ · 4.9★ (128) wp.org #2 3 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #5 2 too low 4 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #4 5 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #6 1 too low 6 WCMultiShipping — Mondial Relay, Inpost & Chronopost for WooCommerce 5K+ · 4.9★ (33) wp.org #9 3 too low 7 SmartyParcel – DHL Express, GLS, InPost & Nova Post for WooCommerce 7K+ · 4.6★ (56) wp.org #11 4 too low 8 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #22 14 too low 9 Seraphinite Accelerator 50K+ · 4.8★ (477) wp.org #23 14 too low 10 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #12 2 too low 11 Portugal States (Distritos) for WooCommerce 5K+ · 5.0★ (9) wp.org #8 3 too high 12 Portugal DPD Pickup and Lockers network for WooCommerce 200+ · 4.3★ (4) wp.org #3 9 too high 13 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #21 8 too low 14 Taxonomy/Term and Role-based Discounts for WooCommerce 200+ · 4.4★ (8) wp.org #19 5 too low 15 Smartpoints Lockers for ACS 20+ · 5.0★ (1) wp.org #7 8 too high 16 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #14 2 too high 17 DPD Baltic Shipping 2K+ · 2.7★ (13) wp.org #18 1 too low 18 bpost-shipping-platform 500+ · 5.0★ (1) wp.org #10 8 too high 19 Lead Magnet Locker 10+ · 0.0★ (0) wp.org #15 4 too high 20 Shipping with Venipak for WooCommerce 1K+ · 2.3★ (6) wp.org #16 4 too high 21 OPSI Israel Domestic Shipments 300+ · 5.0★ (1) wp.org #13 8 too high 22 Locker Lite for InPost (Italia) 10+ · 0.0★ (0) wp.org #17 5 too high 23 BG Couriers for WooCommerce 70+ · 0.0★ (0) wp.org #24 1 too low 24 Naked Cat Logo for Livro de Reclamações Eletrónico 30+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.