wp.org search vs our merit ranking: “gutenberg addon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gutenberg addon”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ShopEngine Gutenberg WooCommerce Builder Blocks Addon – All in One WooCommerce Solution shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #11 on merit, 4.8★ from 14387 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) heavy footprint wp.org #1 2

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #2 3

Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) not PHP-current wp.org #3 4

Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) heavy footprint wp.org #4 ↑1 5

Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #8 3 too low 6

The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #7 1 too low 7

LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #9 ↑9 2 too low 8

Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #11 3 too low 9

GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) heavy footprint wp.org #5 ↓1 4 too high 10

Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #10 ↓1 11

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #19 ↓2 8 too low 12

Templately – Elementor & Gutenberg Template Library: 6500+ Free & Pro Ready Templates And Cloud! 300K+ · 5.0★ (383) wp.org #15 ↓1 3 too low 13

Getwid – Gutenberg Blocks 50K+ · 4.7★ (115) wp.org #12 ↓2 1 too high 14

Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #16 ↓1 2 too low 15

Classic Editor + 30K+ · 4.9★ (31) wp.org #13 ↓1 2 too high 16

Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) heavy footprint wp.org #17 1 too low 17

Premium Blocks – Gutenberg Blocks, Patterns & Templates 2K+ · 4.8★ (41) wp.org #14 ↓1 3 too high 18

Cool Flipbox – Shortcode & Gutenberg Block 5K+ · 4.8★ (103) wp.org #22 ↓1 4 too low 19

Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) thin reviews wp.org #18 ↓2 1 too high 20

Toolkit for Polylang – Translation Inspector & Duplicate Content 10K+ · 4.5★ (33) wp.org #23 ↓3 3 too low 21

AI Translation For TranslatePress 10K+ · 4.8★ (69) throws errorsnot PHP-current wp.org #24 ↓1 3 too low 22

CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) throws errorsnot PHP-current wp.org #20 ↑2 2 too high 23

ShopEngine Gutenberg WooCommerce Builder Blocks Addon – All in One WooCommerce Solution 3K+ · 5.0★ (1) thin reviews wp.org #6 17 too high 24

Unlimited Addons For Gutenberg Blocks 800+ · 3.7★ (3) thin reviews wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.