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wp.org search vs our merit ranking: “headline news”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “headline news”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

News Ticker – Floating Headlines & Sticky Alerts shows at wp.org #5 but places #24 on merit, a gap of 19 places. Its 100+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #7 on merit, 4.9★ from 1,463 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #4 wp.org ranks it 2 places below merit 3 Under Construction 600K+ · 4.8★ (1,285) wp.org #8 wp.org ranks it 5 places below merit 4 Maintenance 1M+ · 4.4★ (869) wp.org #7 ↑2 wp.org ranks it 3 places below merit 5 Animated Headline 2K+ · 4.4★ (7) wp.org #2 wp.org ranks it 3 places above merit 6 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #3 wp.org ranks it 3 places above merit 7 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #17 wp.org ranks it 10 places below merit 8 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #18 wp.org ranks it 10 places below merit 9 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #14 ↑2 wp.org ranks it 5 places below merit 10 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #12 ↑2 wp.org ranks it 2 places below merit 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #20 ↑3 wp.org ranks it 9 places below merit 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #22 wp.org ranks it 10 places below merit 13 OXP Breaking News Ticker 100+ · 5.0★ (3) wp.org #6 ↑1 wp.org ranks it 7 places above merit 14 ACF Content Analysis for Yoast SEO 100K+ · 4.1★ (35) wp.org #24 ↓3 wp.org ranks it 10 places below merit 15 News Ticker Widget for Elementor 4K+ · 4.0★ (5) wp.org #9 ↑1 wp.org ranks it 6 places above merit 16 Text Typing – grab attention with animated typing headlines 3K+ · 3.8★ (6) wp.org #11 ↑1 wp.org ranks it 5 places above merit 17 PJ News Ticker 3K+ · 4.5★ (6) wp.org #19 ↓1 wp.org ranks it 2 places below merit 18 WPYog News 60+ · 5.0★ (2) wp.org #10 ↑1 wp.org ranks it 8 places above merit 19 Extendify 500K+ · 4.7★ (10) wp.org #23 ↓3 wp.org ranks it 4 places below merit 20 News Headline Ticker 40+ · 0.0★ (0) wp.org #15 wp.org ranks it 5 places above merit 21 Gutenverse News – News Blocks for Blog & Magazine Sites 800+ · 5.0★ (1) wp.org #16 ↑1 wp.org ranks it 5 places above merit 22 Animated Headline – Visual Composer (WPBakery Page Builder) 70+ · 3.0★ (2) wp.org #13 wp.org ranks it 9 places above merit 23 Lightweight Newscast XML Sitemap For Google News 100+ · 4.0★ (1) wp.org #21 ↓2 wp.org ranks it 2 places above merit 24 News Ticker – Floating Headlines & Sticky Alerts 100+ · 1.0★ (1) wp.org #5 ↑1 wp.org ranks it 19 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.