Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “hide refer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hide refer”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Call for Price for WooCommerce shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 8K+ installs carry it up the search order; its 3.9★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Membership places #9 on merit, 4.6★ from 475 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #1 2 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #2 3 A Adminimize 100K+ · 4.7★ (254) wp.org #3 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #4 5 OneClick Chat to Order 30K+ · 4.8★ (84) wp.org #5 ↑2 6 Product Gallery Slider, Additional Variation Images, Product Video, Product Image Zoom and Lightbox for WooCommerce – Reno Product Gallery (formerly WooGallery) 20K+ · 4.9★ (162) wp.org #7 ↓2 1 too low 7 Zero Spam for WordPress 20K+ · 4.1★ (143) wp.org #6 ↑6 1 too high 8 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #9 ↑5 1 too low 9 Simple Membership 40K+ · 4.6★ (475) wp.org #14 5 too low 10 Simple Job Board 10K+ · 4.7★ (133) wp.org #11 ↓1 1 too low 11 Under Construction 600K+ · 4.8★ (1285) wp.org #16 ↓1 5 too low 12 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #15 ↑4 3 too low 13 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #19 ↓8 6 too low 14 Clean Login 5K+ · 4.7★ (144) wp.org #13 ↑4 1 too high 15 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #24 9 too low 16 Ultimate Category Excluder 50K+ · 4.3★ (78) wp.org #12 ↓3 4 too high 17 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #22 ↓1 5 too low 18 Disable Blog 20K+ · 4.7★ (14) wp.org #8 ↓2 10 too high 19 WP Accessibility Helper (WAH) 10K+ · 4.7★ (57) wp.org #17 ↓1 2 too high 20 Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58) wp.org #18 2 too high 21 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #10 ↓2 11 too high 22 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #21 ↓1 1 too high 23 FlexTable – Data Table Sync with Google Sheets 3K+ · 4.6★ (35) wp.org #20 ↑2 3 too high 24 Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress 4K+ · 4.5★ (6) wp.org #23 ↓10 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.