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wp.org search vs our merit ranking: “hire blogger”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hire blogger”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Font Resizer with A+, A, A- shows at wp.org #13 but places #23 on merit, a gap of 10 places. Its 30+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. places #4 on merit, 4.8★ from 438 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #1 2 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4,940) wp.org #2 3 Slider by Soliloquy – Responsive Image Slider for WordPress 30K+ · 4.7★ (1,025) wp.org #7 ↑1 wp.org ranks it 4 places below merit 4 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #12 ↑1 wp.org ranks it 8 places below merit 5 Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ · 3.9★ (43) wp.org #10 ↑1 wp.org ranks it 5 places below merit 6 Breadcrumb based on URL 300+ · 5.0★ (2) wp.org #3 ↑1 wp.org ranks it 3 places above merit 7 Back and Forward Button 200+ · 3.8★ (4) wp.org #6 ↑1 wp.org ranks it 1 place above merit 8 Print 🖨 300+ · 3.5★ (4) wp.org #4 ↑1 wp.org ranks it 4 places above merit 9 WoowGallery 1K+ · 3.7★ (6) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 Welcome Greetings based on Time 20+ · 5.0★ (2) wp.org #9 ↑1 wp.org ranks it 1 place above merit 11 Stylish Scrolling Title 100+ · 5.0★ (1) wp.org #5 ↑1 wp.org ranks it 6 places above merit 12 Car Rental Booking Engine by Ionoleggioauto.com 10+ · 5.0★ (3) wp.org #18 ↑1 wp.org ranks it 6 places below merit 13 Automatic Multilingual AI Translation by Autoglot 100+ · 5.0★ (1) wp.org #8 ↑1 wp.org ranks it 5 places above merit 14 YouTube Sidebar 20+ · 4.3★ (4) wp.org #23 ↑1 wp.org ranks it 9 places below merit 15 Lobby Tools — Missed-Call Calculator, Receptionist Quiz & Hold Music — · 0.0★ (0) wp.org #14 ↑1 wp.org ranks it 1 place above merit 16 Agents24x7 – AI Helper for Your Site: write SEO posts, grow traffic — · 0.0★ (0) wp.org #15 ↑1 wp.org ranks it 1 place above merit 17 Codesala SEO Content Engine 20+ · 0.0★ (0) wp.org #16 ↑1 wp.org ranks it 1 place above merit 18 WP Cloudflare Guard 10+ · 3.7★ (3) wp.org #21 ↑1 wp.org ranks it 3 places below merit 19 Tip My Work – HostJane Payments — · 5.0★ (1) wp.org #17 ↑1 wp.org ranks it 2 places above merit 20 S Scripted.com Writer Marketplace 10+ · 0.0★ (0) wp.org #19 ↑1 wp.org ranks it 1 place above merit 21 Remove Medium Cross Links 10+ · 0.0★ (0) wp.org #20 ↑1 wp.org ranks it 1 place above merit 22 Accounting Records Copywriter 10+ · 0.0★ (0) wp.org #22 ↑1 23 Font Resizer with A+, A, A- 30+ · 1.0★ (1) wp.org #13 ↑1 wp.org ranks it 10 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.