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wp.org search vs our merit ranking: “hq”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hq”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Flexmls® IDX Plugin shows at wp.org #3 but places #7 on merit, a gap of 4 places. Its 1K+ installs carry it up the search order; its 3.5★ average from 22 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Optimus – WordPress Image Optimizer 30K+ · 4.2★ (69) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 3 Import Social Events 3K+ · 4.8★ (116) wp.org #4 1 too low 4 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #7 ↑1 3 too low 5 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #5 6 Simple Download Monitor 20K+ · 4.7★ (158) wp.org #8 ↓2 2 too low 7 Flexmls® IDX Plugin 1K+ · 3.5★ (22) wp.org #3 4 too high 8 Zakeke Interactive Product Designer for WooCommerce 1K+ · 4.7★ (131) wp.org #9 1 too low 9 Accept Stripe Payments 20K+ · 4.1★ (114) wp.org #10 1 too low 10 XT Event Widget for Social Events 800+ · 4.5★ (15) wp.org #6 ↑1 4 too high 11 Compact WP Audio Player 20K+ · 4.1★ (69) wp.org #12 1 too low 12 Donations via PayPal 20K+ · 4.7★ (27) wp.org #11 1 too high 13 WP Express Checkout (Fast Payments via PayPal & Stripe) 1K+ · 4.9★ (32) wp.org #13 14 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #16 2 too low 15 Easy Accept Payments via PayPal 6K+ · 4.5★ (34) wp.org #15 16 Software License Manager 900+ · 4.6★ (35) wp.org #17 1 too low 17 Far Future Expiry Header 6K+ · 3.2★ (31) wp.org #14 3 too high 18 DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images 80+ · 5.0★ (4) wp.org #19 1 too low 19 Trustie – Google Reviews, Testimonials & WooCommerce Product Reviews 20+ · 5.0★ (3) wp.org #20 1 too low 20 hq-mail — · 0.0★ (0) wp.org #18 2 too high 21 hqweb SEO Filter 10+ · 0.0★ (0) wp.org #21 22 Kognit – AI Live Chat & Helpdesk — · 0.0★ (0) wp.org #23 1 too low 23 Bot Protection with Turnstile 200+ · 0.0★ (0) wp.org #24 1 too low 24 Smart Auto Featured Image – Featured Image Automation 10+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.