DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 200+ in roughly 278 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 11 languages, 7 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-07 80+ → 100+ up after 21 days in tier
2. 2026-07-17 70+ → 80+ up after 26 days in tier
3. 2026-06-21 60+ → 70+ up after 1 days in tier
4. 2026-06-20 70+ → 60+ down after 32 days in tier
5. 2026-05-19 60+ → 70+ up after 1 days in tier
6. 2026-05-18 70+ → 60+ down after 1 days in tier
7. 2026-05-17 60+ → 70+ up after 28 days in tier
8. 2026-04-19 50+ → 60+ up after 12 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 5 shared tags A
• Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 4 shared tags A
• Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 1M+ installs · 4.3★ · 4 shared tags A
• ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ installs · 4.5★ · 4 shared tags A
• Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 4 shared tags A
• Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 4 shared tags A

Embed this report card

Drop a live Pulse card for DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images into a readme, a review or a deck. It updates itself.

DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/dropavif-media-optimizer