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wp.org search vs our merit ranking: “html converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html converter”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

HTML to PDF Converter shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 60+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #6 on merit, 4.9★ from 4132 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 M Mammoth .docx converter 20K+ · 4.8★ (62) wp.org #1 2 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #2 3 Crypto Converter ⚡ Widget 1K+ · 4.6★ (24) wp.org #3 4 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #8 ↓1 4 too low 5 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #9 4 too low 6 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #18 ↓1 12 too low 7 WebP Express 300K+ · 4.4★ (162) wp.org #15 ↓1 8 too low 8 Currency Converter Widget ⚡ PRO 300+ · 5.0★ (9) wp.org #6 ↓1 2 too high 9 Print My Blog – Print, PDF, & eBook Converter WordPress Plugin 8K+ · 4.8★ (115) wp.org #14 ↓1 5 too low 10 Euro FxRef Currency Converter (by DKZR) 100+ · 5.0★ (6) wp.org #10 ↓2 11 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #4 7 too high 12 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #12 ↓1 13 HTML Page Publisher 500+ · 5.0★ (2) wp.org #5 8 too high 14 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #21 ↑1 7 too low 15 Scrollsequence – Cinematic Scroll Image Animation Plugin 3K+ · 4.6★ (19) wp.org #22 ↓1 7 too low 16 LLM Markdown – Markdown Endpoints for AI Agents 700+ · 5.0★ (5) wp.org #24 ↓1 8 too low 17 Prices in BGN and EUR & Bulk Converter 90+ · 5.0★ (6) wp.org #20 ↓1 3 too low 18 AISignal Markdown Converter 10+ · 5.0★ (2) wp.org #19 ↓3 1 too low 19 HTML to PDF Converter 60+ · 3.0★ (2) wp.org #7 ↓1 12 too high 20 ForthFocus Atom XML Converter for Blogger™ 100+ · 5.0★ (1) wp.org #11 ↓1 9 too high 21 Soovex WebP Converter – Convert Images | Optimize & Compress | Unlimited Conversions 100+ · 5.0★ (1) wp.org #13 ↓1 8 too high 22 I-PR AVIF Converter – Automatic Image Optimization 20+ · 5.0★ (1) wp.org #16 ↑2 6 too high 23 Rupanta Media Converter 60+ · 5.0★ (1) wp.org #17 ↓2 6 too high 24 Henkan – WebP & AVIF Converter 10+ · 5.0★ (1) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.