Rupanta Media Converter
by Siddhartha Gautam · Media
Also makes 1 other plugin · 20+ installs across the portfolio →
Free WebP and AVIF image converter for WordPress with automatic uploads, batch conversion, and no premium upgrade required.
83 health vs 61 average across 3,144 Media plugins
Install conversion
How it's measured →8.0%
of downloads still active
At least 20 of 249 lifetime downloads are still running, above its category: the median Media plugin keeps 0.8%, across 2,262 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Media plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
| Keyword | wp.org | On merit | Change |
|---|---|---|---|
| imagemagick | #15 | #18 | 0 |
Daily downloads
Since 2026-08-27 · 28 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
260
now · peak 260
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. We don't have enough download history to read the trend yet. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $39–$99 a year, typical for Media plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 20–30 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 20–30
- Category
- Media
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- unknown (not enough download history yet)
- Reviews
- 1
- Last updated
- 21 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags B -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
Plus WebP or AVIF 5K+ installs · 4.4★ · 3 shared tags A -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Rupanta Media Converter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lightweight-modern-media" width="480" height="300" style="border:0" loading="lazy" title="Rupanta Media Converter — Plugin Pulse"></iframe> Rupanta Media Converter: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/lightweight-modern-media